Posted by Dale Buss on April 15, 2013 05:33 PM
Even before it's clear whether Ford Focus or Toyota Corolla actually wears the crown of the world's best-selling car, Ford is wasting no time in pivoting into its new "And Not Or" advertising campaign in the US, while Toyota is gamely trying to get ahead of a huge recall of airbags in its vehicles, which also have affected four other brands—but not Ford.
In fact, Focus is the—er, focus—of one of the first three TV ads in Ford's new marketing campaign, which begin airing April 16 on various programs on the big three broadcast networks and were first shared exclusively with brandchannel.
In the Focus spot, consumers are shown what it would be like to have to choose "sweet or sour" chicken and reminded to be grateful that it's sweet and sour—and that Focus doesn't make them choose between good fuel economy and the convenience of voice-activated Sync infotainment. Likewise, consumers are spared from having to stay at "bed or breakfast" spots, just as the Ford Escape allows them both fuel economy and the convenience of a foot-activated rear liftgate; and Ford Explorer provides great mileage as well as seven-passenger seating, similar to a wet and wild tourist attraction.Continue reading...
Posted by Dale Buss on November 29, 2012 04:45 PM
More auto brands are jockeying to be able to take your pulse instead of quicken it when you drive. Lexus, Mercedes-Benz and other makes are joining Ford in developing, researching and — in some early cases — deploying body-monitoring technology that addresses everything from driver sleepiness to low blood sugar.
In-vehicle biometrics and telematics is an interesting trend at a time when some automakers continue to struggle to make the very basics of passenger-compartment information technology understandable and acceptable to vehicle owners, such as the controls for on-board audio systems and smartphone connections.
But at the risk of being left behind by some new technology applications that catches consumers' fancy, auto companies are combining major advances in their own electronics with leaps in medical-monitoring technology largely in the hopes of appealing to an aging population, as noted by the Wall Street Journal.Continue reading...
Posted by Shirley Brady on June 10, 2010 08:00 AM
Coca-Cola cuts websites to expand on social media outreach (explained above) such as its Open Happiness tour.
Accor Group demerges core businesses, rebrands Accor Services to Edenred but keeps Accor Hotels.
Disney spends $1 billion overhauling theme park in Anaheim, CA.
Ford Explorer rolls out inflatable seatbelts for kids and seniors this summer.
GM kills Chevy as a brand nickname for Chevrolet.Continue reading...