brand challenges
Posted by Dale Buss on June 20, 2012 04:11 PM

Procter & Gamble keeps lowering expectations for investors, partly because P&G keeps getting disappointed by shoppers worldwide.
One of the world's largest CPG companies and marketers cut forecasts for its fiscal fourth-quarter (April-June 2012) revenues and earnings today, citing weakness in developed markets such as Europe and North America, less progress than hoped for in emerging markets, and its own inability to cut costs and streamline the business as fast as CEO Bob McDonald would like to.Continue reading...