Interbrand IQ: The Best Asian Brands Issue

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brand news

Brands to Watch: Amazon, Facebook, New York State

Posted by Peter Feld on August 29, 2011 06:00 PM

Dow surges 254 points, pulling nearly even for the year.

Forrester predicts Amazon could sell 3 to 5 million tablets in the fourth quarter of 2011.

American Airlines and others faulted for failing to respond to tweets of customers stranded by Hurricane Irene.

Patent dispute with Apple delays Samsung's Australian tablet launch.

Needing cash, Bank of America cuts investment in Chinese bank.

Facebook settles trademark suit with satiric site Lamebook.

Isis, $100 million joint venture by Verizon, AT&T and T-Mobile for mobile phone payments, takes direct aim at Google.

New York's Gov. Cuomo launches "Open For Business" rebranding of the Empire State as business friendly; seeks proposals.

& Obama picks labor expert, Princeton's Alan B. Kreuger, as economics advisor.

customer relationship management

Forrester Shows Where Brands Need to Better Engage Customers

Posted by Barry Silverstein on February 8, 2011 11:00 AM

How do customers feel about their experiences interacting with leading brands? Forrester, a leading independent research firm, analyzed responses from over 7,700 U.S. consumers, age 18 and older, who were asked three essential questions about 154 North American brands in 13 industries:

1. How enjoyable were they to do business with?

2. How easy were they to do business with?

3. How well did they meet your needs?

The answers were fascinating — and somewhat bracing.Continue reading...

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