out and about
Posted by Dale Buss on February 29, 2012 02:01 PM
It's not exactly Coke vs. Pepsi, or Chevy vs. Ford, but the intensifying battle of the gas-pump TV networks just got a little more interesting.
Outcast just signed an exclusive deal with Fox News Channel to distribute its programming to more than 13,000 screens at gas station in 130 U.S. markets via its PumpTop TV network. Its rival, Gas Station TV (GSTV), has been adding branded content as well, including news reports from Bloomberg TV.
In the distribution battle to win valuable eyeball-level distribution via gas stations, expect more exclusive programming deals with big media brands as the duelling "networks" spread across America. It's also good news for brand marketers, expanding the quality of "place-based" or out-of-home opportunities to reach drivers.Continue reading...
Posted by Abe Sauer on November 7, 2011 02:31 PM
In America, everything remains political, and that includes brand preference. According to YouGov BrandIndex, Republicans and Democrats (surprise!) do not completely see eye to eye on brand trustworthiness.
But there is hope that our nation's partisan divide will be healed… with Cheerios.Continue reading...
search and destroy
Posted by Shirley Brady on November 7, 2011 02:16 PM
Google officially launched brand pages on Google+ today, ending months of waiting. The Web giant's pitch to convince businesses and brands to sign up (and unseat Facebook's dominance as the go-to social destination for businesses):
"Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you'll soon find the super fans and loyal customers that want to say hello."
Charter branded G+ pages at launch showed the array of business-hosted pages possible:Continue reading...
Posted by Shirley Brady on July 1, 2010 08:30 AM
Microsoft is scrapping its social youth-aiming Kin phone after less than two months on the market.
AIG's chairman and CEO are at odds.
Amazon acquired deal-of-the-day site, Woot, which celebrates with $150 Kindle special. Kindle DX also slashes price.
Apple launches iAds today with Nissan, Citi, Unilever, AT&T, Best Buy, and Chanel.Continue reading...
close of business
Posted by Peter Feld on October 29, 2009 05:35 PM
Businesses in southwestern US give abandoned Circle Ks a new life. [Design Observer]
The print magazine may be gone, but Gourmet's brand lives on. [NY Times via Econsultancy]
Advertising awards for gay-friendly brands. [AdAges]
After boosting Fox News's ratings, White House strikes a "truce" deal. [Daily Finance]
Online shoe retailer Zappos' personalized recommendations miss the mark. [The Awl]
divide and conquer
Posted by Peter Feld on October 26, 2009 02:15 PM
Liberals and conservatives agree: the Obama Administration's recent campaign to delegitimize Fox News Channel as a news source is a huge boost to the Fox News Channel brand.
Fox's success shows the rewards for cable news networks of building engagement among a dedicated base of diehards, following the vaunted "80-20 rule" that says that 80% of a channel's ratings come from 20% of its audience. Keeping the core audience tuned in for repetitive programming that confirms their beliefs turns out to be the recipe for success. That it has transformed US politics is a mere side-effect. (The 80-20 rule probably caused Bill Clinton's impeachment in 1998, when FNC rode the Lewinsky scandal to ratings glory.)
The latest controversy began in early October, when White House media advisor Anita Dunn rounded the talk shows to argue that Fox -- which has been attacking Obama all year -- "often operates almost as either the research arm or the communications arm of the Republican Party."Continue reading...