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Casinos Take a Bet on LGBT Marketers

Posted by Abe Sauer on April 20, 2011 03:00 PM

The job title may still be a bit insulting, but the existence of it says a lot. Resorts Casino Hotel in Atlantic City has hired an “alternative lifestyle marketing” director specifically to target LGBT (Lesbian, Gay, Bisexual and Transgender) consumers.

The casino claims it is the first property (presumably in Atlantic City) to dedicate an executive position to courting the so-called "gay dollar," a move that is certainly emblematic of an iconic casino property's move to recover.Continue reading...

brand news

Headline Roundup: Beautify Yourself

Posted by Sara Zucker on March 26, 2010 05:49 AM

Duane Reade's new beauty section will be stocked with upscale brands. [WSJ]

Beauty product sales were down but skincare lines did well in 2009. [WWD]

L.L.Bean launched its Signature collection, but consumers aren't impressed. [Wallet Pop]

DreamWorks promises 3-D animated movies from now on. [Businessweek]

Puma teamed up with Droga5 on a visually stimulating smartphone. [BrandFreak]

Microsoft tries to show up Google by revamping its Bing search engine. [LA Times]Continue reading...

brand news

Headline Roundup: Visual Stimulation

Posted by Sara Zucker on February 10, 2010 07:53 AM

Coca-Cola, Pepsi to move nutrition facts to the front of labels. [WSJ]

The Grey Group takes away all but 3 of its offices for an open-plan space. [NY Times]

Sally Hansen, N.Y.C. New York Colors, La Cross purchased by Laird. [Adweek]

Pajama Jeans create competition for the now-infamous Snuggie. [BrandFreak]

Cadbury's Somerdale factory will close, causing a loss of 400 jobs. [Daily Mail]

Microsoft follows Apple in scooping up web domains. [TechCrunch]Continue reading...

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