brand news

In the News: Microsoft Tablet, Kirin, Dr Martens and more.

Posted by Shirley Brady on June 18, 2012 08:50 AM

In the News

Microsoft will announce Monday a plan to sell tablets under its own brand, in a challenge to Apple's iPad, while Amazon reportedly plans to launch cloud music service in July to rival iTunes.

Kirin Holdings agreed to pay $200.9 million Australian dollars (US$203.4 million) for the shares it doesn't already own in Australian boutique brewer Little World Beverages, as Japanese companies expand offshore to combat flagging domestic demand.

Dr Martens owners seeks up to £200m from potential buyers.

AirAsia plans to follow Virgin model with brand extensions.

Android relaunches user interface.Continue reading...

viral buzz

Viral Hits Don't Put Money in T-Mobile's Pocket

Posted by Abe Sauer on April 28, 2011 11:00 AM

Of all of the creative capitalizations on the upcoming Royal Wedding, T-Mobile's viral campaign has to be both the most ambitious and bizarre.

Part of its "Life is for Sharing" campaign, this viral (viroyal?) hit pays homage to an earlier viral video smash: the now-iconic JK Wedding Entrance video, which has been viewed more than 65 million times.

T-Mobile's royal update is on its way to that stratosphere, having passed 13 million views in the two weeks since it was posted on YouTube, so it's certainly popular. But is it effective?Continue reading...

brand news

In the News: Starbucks, Synthes, Coach and more

Posted by Dale Buss on April 27, 2011 09:00 AM

In the News

Air Canada launches new regional brand to replace Jazz.

Amazon vs. Apple "app store" spat continues, while Apple moves to trademark "startup."

Apple iPad 2 finally goes on sale in Japan this week, plus 11 other countries.

Barclay's posts disappointing results.

BP's Russian saga continues as net profit rises, Gulf clean-up costs continue.

Chevrolet Volt and Nissan Leaf ace crash tests.Continue reading...

brand strategy

Orange Ramps Up Content Focus With Dailymotion Acquisition

Posted by Shirley Brady on January 25, 2011 12:00 PM

France Telecom's Orange has been ramping up original content and social marketing, such as The Feed, a blog promoting "weekly bits of fun" including Twitter campaigns around hashtags such as #winterwarmer (above), #secretportraits, and #singingtweetagrams.

It's serious enough about original content to acquire 49% of France's Dailymotion video site, and will own the entire business by 2013.Continue reading...

the revolution will be televised

Google and Intel Partner for Smart TV

Posted by Sheila Shayon on May 18, 2010 11:15 AM

HDTV and 3DTV, make room for Smart TV. Google and Intel are set to unveil their vision for Web-savvy television at Google's 2010 developers conference, which kicks off tomorrow in San Francisco, in partnership with Sony.

Paul Otellini, Intel CEO, commented to FT: “The revolution we’re about to go through is the biggest single change in television since it went colour.”

Intel’s Atom microprocessor and Google’s Android operating system will power Smart TV. Next-generation chips and software will enable Web video streaming on TV and set-top boxes that serve as video game consoles to seamlessly combine Web content directly on the TV set.Continue reading...

brand news

Headline Roundup: Happy US Thanksgiving!

Posted by Stephanie Startz on November 26, 2009 08:38 AM

Posting will be light on brandchannel today for the US holiday. Tune in tomorrow for all of Abe Sauer's Black Friday coverage!

Beijing Auto may purchase Saab to finally gain access to foreign technology. [WSJ]

Toyota plans to recall 4 million vehicles with faulty gas pedals. [NY Times]

GM will not close Opel plants in Germany. [NY Times]

France Telecom will merge Sunrise and Orange Switzerland to challenge Swisscom. [NY Times]

Tesco to sell iPhone before Christmas in UK, launching price war. [Telegraph]

Eschewing "Black Friday," luxury retailers offer deals online. [NY Times]

"Cyber Monday" loses steam. [LA Times]

(More headlines:Tiffany, GE's NBC deal, Porsche losses.)Continue reading...

brand news

Headline Roundup: Better Sales Through Technology

Posted by Stephanie Startz on October 7, 2009 07:54 AM

Google, Verizon Wireless collaborate to develop software, devices and services for the Android mobile operating system. [BusinessWeek]

Amazon launches the Kindle in 100 countries, lowers US price by $40, to $259. [Bloomberg]

Versace reviews overall strategy, closes stores in Japan. [Bloomberg]

Europe and Microsoft near settlement in antitrust case. [NY Times]

AT&T will allow iPhone users to access Skype. [Bloomberg]

Twitter may feature premium accounts for corporate users by year's end. [LA Times]

(More headlines: Burger King remodels, ING repays bailout, ads boost US food brands.)Continue reading...

brand news

Headline Roundup: Cookie Crumbs

Posted by Stephanie Startz on October 5, 2009 10:04 AM

Conde Nast shutters Gourmet, Cookie, Modern Bride and Elegant Bride. [NY Times]

Murdoch's News International tests paid web model with Times+ site, free to Times print subscribers. [Telegraph]

WPP's Sorrell urges International Olympic Committee to reach younger audiences by going online. [NY Times]

Brands recognize importance of iPhone apps, but not necessarily their purpose. [NY Times]

Wal-Mart reaps profits through bodega chains in Mexico. [Bloomberg]

Japan's Fast Retailing Co. experiences 6-year sales high as demand surges at Uniqlo. [Bloomberg]

Merrill Lynch brings the bull back to Wall Street with the "help2" campaign. [BrandWeek]

(More headlines: HSBC, France Telecom, Chrysler, Imus, tatler.)Continue reading...

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