brand loyalty

FanCulture: Tracing The Evolution of Influence

Posted by Sheila Shayon on April 27, 2012 04:02 PM

FanCulture is a short film that explores the relationship between fans and brands and the methods used to harness that enthusiasm in marketing.

Featuring interviews with leading academics, brand strategists and fans including Dr. Matt Hills, Sony PlayStation, Fred Perry, UK broadcaster Channel 4, Polydor Records, the Kaiser Chiefs and "superfans" of brands from Nike to Marmite, it explores the issues at the heart of the brand-fan relationship such as: Is there a formula to creating fans, how much can fans be worth to a brand, and why engaging enthusiasts and brand ambassadors should become more than just buying "Likes" on Facebook.Continue reading...

brand news

In the News: AOL, Comcast, GM & more

Posted by Chana Mayefsky on August 9, 2011 09:00 AM

In the News

AOL reports earnings, says brand has taken a "meaningful" step forward.

Budweiser tops beer advertising effectiveness ranking.

Channel 4 tests interactive advertising.

Comcast and DirecTV spat continues.

Disney theme parks concerns investors.

Facebook and Twitter users rally to clean up U.K. riots.

Fred Perry to release Amy Winehouse's final designs early.Continue reading...

brand news

In the News: Walmart, Disney, Dunkin' & more

Posted by Dale Buss on July 27, 2011 09:00 AM

In the News

Aetna rises despite drop in demand for medical care.

Boeing beats estimates, boosts outlook.

Borders woes parsed in post-mortems.

Delta Airlines cuts capacity on rising fuel costs.

Disney and Marvel team for Captain America game, while Disney looks to shore up Bollywood business with UTV ownership.

Dow Chemical quarterly profit up 74%.

Dunkin' Brands CEO says IPO a byproduct of "unbelievable buzz."Continue reading...

fashion therapy

Amy Winehouse To Collaborate With Fred Perry On Clothing Designs

Posted by Sheila Shayon on March 12, 2010 05:40 PM

The notorious rocker whose bird’s nest hair and husky voice inspired Lagerfeld’s 2007 Chanel line has moved to heritage sportswear label, Fred Perry. Amy Winehouse is designing an autumn line for the very brand whose iconic polo shirts she often sports.

The Fred Perry brand, spanning five decades, and most often associated with sports stars, mods, and rude lads, is collaborating with the soul singer on a 17-piece collection for women to be released next autumn. Winehouse has inked a four-season deal.

Regularly seen in the firm's iconic polo shirts, Winehouse will design jumper dresses, girlish twinsets, slim pencil skirts, Capri pants, and her variation on the Perry polo, inspired by her own, unique 1950’s style.Continue reading...

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