brand news

In the News: GE, Walmart, BlackBerry 10 and more

Posted by Dale Buss on December 18, 2012 09:02 AM

In the News

Apple and Android dominate mobile-platform impressions while Apple reports strong sales of iPhone 5 in China and talks with Foursquare about data-sharing deal.

GE plans to buy Avio Italian aerospace group as CEO perceives an "investment pause" in some industries over economy.

Walmart takedown by New York Times continues with searing update on Mexican bribery scandal.

Freedom Group, parent of Bushmaster rifle used to kill Connecticut kids, will be sold by owner Cerberus.

AOL gives all employees $1,000 year-end bonus.

Billabong gets another takeover bid.

BlackBerry 10 now in tests at 120 companies.

Brazil burger chain offers edible packaging.Continue reading...

now hear this

Silence is Golden, But Not When It Comes to Silencers

Posted by Abe Sauer on November 27, 2011 09:28 PM

On Black Friday, several stores of outdoor sports outfitter Cabela's gave away guns. And have you heard the one about the gun club offering photos with Santa and ammo?

Guns, always popular in the US, have become even more so in a slumping, anxious economy. No wonder, as a new report exposes, a New York City-based capital management form has been buying up as many gun brands as it can get its hands on.

The gun-loving conglomerate, Freedom Group, now sells more than 1.2 million guns a year, notching $40 billion in yearly revenue. (That's more than Coca-Cola, by the way.)

Benefitting from the rise in gun sales are the gun accessories industry. But one such brand faces a huge uphill marketing challenge, burdened with severely tight regulations, even for the gun industry. The brand's answer? An education campaign called "Silencers are Legal."Continue reading...

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