Posted by Dale Buss on March 13, 2013 09:39 AM
FTC clarifies rules for social and mobile advertising.
Reader's Digest reports big gains among advertisers and readers.
Samsung deals with high expectations for Galaxy S IV as it outspends Apple on marketing.
BBC World News launches global marketing campaign.
Boeing gets FAA initial approval of battery fix for Dreamliner and wins $15 billion order from Ryanair for current 737 plane, report says.
Cadbury's Silk undergoing brand "renovation."
Chevrolet accelerates dealer infotainment training.Continue reading...
sip on this
Posted by Dale Buss on October 8, 2012 02:17 PM
Now that PepsiCo has begun marketing in its flagship Pepsi brand in a much more significant way this year, investors, analysts and other pundits are giving PepsiCo CEO Indra Nooyi the benefit of the doubt as she continues to unfold her strategy for making the company a major player in better-for-you markets rather than just a traditional purveyor of snack foods and soda beverages. From Australia to India, from vending machines to sweeteners to ad agencies, PepsiCo is pushing to innovate.
Case in point: PepsiCo just announced a pilot rollout of its Pepsi Interactive Vending machine pilot program, allowing consumers in a handful of U.S. locations to not only buy a beverage, but also send virtual gifts, play games and even charge their mobile devices. In addition to buying a Pepsi, Mountain Dew, Sierra Mist Natural, Aquafina or Lipton Green Tea, users can also gift a 20-ounce bottled beverage to a friend by entering the recipient's name and email along with a personalized message. That person, in turn, can send a gift back to the gift-giver — or pay it forward by sending their own gift to another friend.
The next-generation social vending machine is "part of a broader global platform of equipment innovation we're developing to engage consumers," stated Mikel Durham, PepsiCo's Global Growth officer. "The pilot launch of our Interactive Vending equipment is an exciting step in transforming the point-of-purchase experience," added Margery Schelling, the company's Global Innovation officer.Continue reading...
Posted by Barry Silverstein on August 28, 2012 01:42 PM
In the world of brand extensions, fashion brands have a relatively easy path from clothing to fashion accessories. It is not uncommon, for example, to see brand names that may have started their lives associated with fine clothing become equally known for handbags, jewelry and perfume.
Yet another fashion brand is taking that route: Sperry Top-Sider is forging a relationship with Geneva Watches. Geneva will launch a line of Sperry fashion and sports watches in the spring of 2013.
Geneva Watch Group CEO Jeff Gregg says there is a "resurgence in American heritage brands among the Gen Y and Millennial consumers" and Sperry will help Geneva "expand our reach to this important group." The watch collection bearing the Sperry Top-Sider name will include vintage design elements drawing inspiration from the "Authentic Original" boat shoe silhouette and from the dashboard gauge-tech of vintage motor boats. Continue reading...
Posted by Dale Buss on July 13, 2012 08:57 AM
JPMorgan Chase reaches nearly $6 billion in losses on "whale trades" but posts multi-billion-dollar quarterly profit.
Digg, a social-media pioneer, sells for pittance and gains new CEO.
Richard Branson takes on Stephen Fry in new Virgin UK campaign.
Axe replaces bikini-clad women with Kiefer Sutherland in new spot.
Coca-Cola launches Hispanic campaign for Olympics and reintroduces controversial drink colors in Freestyle dispensing machines at UK Burger Kings.
Olive Garden owner Darden to buy Yard House for $585 million.
Facebook starts automating home-page ad buying and monitoring chats for criminal activity.Continue reading...
Posted by Mark J. Miller on December 8, 2011 01:59 PM
About 120 Burger Kings across the nation currently use the high-tech Coca-Cola Freestyle beverage dispenser system to provide drinks to its customers.
The Miami-based Burger King just announced that it plans to roll Freestyle out into all of its more than 850 locations, according to Nation’s Restaurant News.
Since it was acquired by private investor group 3G Capital Management last year, Burger King has been more adventurous in testing out new menu items. The addition of Freestyle has allowed BK consumers the “option of customized drinks from more than 100 brands using touch-screen technology,” NRN reports.
“The ability to customize your own beverages combined with the quality that Coca-Cola Freestyle delivers to our guests is a perfect addition to our most recent menu offerings,” said Steve Wiborg, president of Burger King Corp.’s North America division.
This will make Burger King the largest franchise to install Coca-Cola's Freestyle fountain drink dispenser across all of its locations. That is, if it beats Five Guys Burgers and Fries to the punch.Continue reading...
sip on this
Posted by Mark J. Miller on August 8, 2011 05:00 PM
For three years, Coca-Cola Freestyle fountains have been quietly doing their work for the soda giant. Soon it will be Freestyle’s time in the spotlight.
Freestyle, for those not keeping score at home, can produce up to 125 different beverages (soft drinks, flavored waters, sports drinks, you name it) while also digitally shipping info on consumer behavior back to Coke headquarters for later analysis, according to AdAge.
There are currently more than 1,500 machines nationwide in such places as Wendy’s, Burger King, and Five Guys, and they will appear in more than 80 U.S. markets by year's end as the interactive machine goes national.Continue reading...
Posted by Sheila Shayon on July 5, 2011 05:00 PM
Walgreens’ New York-centric Duane Reade division is throwing a red carpet opening tonight for its flagship store on Wall Street. That's right — a VIP bash to celebrate opening a new drugstore in a city that has one (it seems) on every other corner.
Duane Reade, which has been remodeling its stores, has been putting on a show to promote its new locations, including Broadway-style dancers and tuxedoed street teams. But this opening will top them all.
The 22,000-sq.-ft. new location will be open 24/7, in The Trump Building at 40 Wall Street, an iconic address that once upon a time was a bank hall known as the "Crown Jewel of Wall Street" and touted as the tallest building in the world.
40 Wall Street, which opens its doors to the public at 7am on Wednesday, is the chain’s most ambitious, glittering and elaborate store to date, geared to its moneyed, rushed, picky and well-heeled neighborhood clientele.
The elite amenities on offer certainly 'Trump' DR's other Manhattan locations to date.Continue reading...
Posted by Sheila Shayon on April 29, 2011 03:00 PM
PepsiCo's new vending machines dispense more than beverages.
As unveiled at the National Automatic Merchandising Association's One Show in Chicago this week, the state-of-the-art networked unit features touch screen interactive vending technology, enabling consumers to "better connect with PepsiCo brands right at the point of purchase."
Users choose a beverage, then enter a recipient’s name and mobile number, and add a personalized text message with a code redeemable at another vending machine for the drink.Continue reading...