brand news
Posted by Dale Buss on March 13, 2013 09:39 AM
FTC clarifies rules for social and mobile advertising.
Reader's Digest reports big gains among advertisers and readers.
Samsung deals with high expectations for Galaxy S IV as it outspends Apple on marketing.
BBC World News launches global marketing campaign.
Boeing gets FAA initial approval of battery fix for Dreamliner and wins $15 billion order from Ryanair for current 737 plane, report says.
Cadbury's Silk undergoing brand "renovation."
Chevrolet accelerates dealer infotainment training.Continue reading...
More about: Brand News, Android, Apple, BBC, Boeing, Cadbury Silk, Chevrolet, Chevron, Coca-Cola, Conde Nast, Current TV, Denny's, Dick's Sporting Goods, Doritos, Dreamliner, Facebook, Field & Stream, Freestyle, French Connection, GM, Google, H&R Block, Hostess Brands, Hot Wheels, Iron Maiden, Jaguar, Kimberly-Clark, Mattel, Moe's Southwest Grill, Nespresso, Pepsi Max, Reader's Digest, Rita's Italian Ice, Ryanair, Samsung, Street View, Suntech, Taco Bell, Target, Tesco, USA Today, Vogue, Mike Bloomberg, George Clooney, Jeff Gordon, Keith Olbermann, Anna Wintour, FAA, FTC
brand news
Posted by Shirley Brady on September 20, 2012 08:55 AM
Samsung mocks iPhone 5 buyers in latest commercial.
Chick-fil-A backs down and vows to stop donating to anti-LGBT groups.
Visa shifts global creative duties back to BBDO.
AOL names female CFO.
AT&T faces backlash over Apple FaceTime restrictions, while CEO explains anti-texting and driving push.
Bed Bath & Beyond beats the odds.
Citibank credit card is coming to China.Continue reading...
More about: Brand News, AOL, Apple, AT&T, Bed Bath & Beyond, BSkyB, Chick-fil-A, Citibank, Disney, Dodge, Facebook, Fiat, Ford, French Connection, Google, Groupon, Heineken, iPhone, JCPenney, Jordan Brand, L'Oreal, Lufthansa, Magnum, News Corp., Nike, Playboy, Saban Brands, Saint Laurent Paris, Salesforce, Samsung, Tiger Beer, Time Warner Cable, Twitter, Unilever, USA Today, Warby Parker, YouTube, YSL, Stephen Colbert
brandcameo
Posted by Abe Sauer on December 16, 2011 06:05 PM
As Hollywood's year winds to a close, it's a weekend of "colons." Three sequels are hitting theaters with the industry hoping audiences are more interested in seeing an old idea again over anything new.
The Hollywood fare opening this weekend — Mission Impossible: Ghost Protocol, Sherlock Holmes: A Game of Shadows and Alvin and The Chipmunks: Chip Wrecked — use colon-tastic titles in lieu of roman numerals. Sequels they are nonetheless. Even the product placement and marketing seems reheated.Continue reading...
More about: Brandcameo, Product Placement, Entertainment, Movies, Mission Impossible: Ghost Protocol, Sherlock Holmes: A Game of Shadows, Alvin and The Chipmunks: Chip Wrecked, Carnival Cruise Lines, Royal Caribbean, Kung Fu Panda, Branded Entertainment, French Connection, English Tea Store, Shuttle
brand bites
Posted by Abe Sauer on October 28, 2011 12:01 PM
Apple trademark attorneys take out their grief over losing Steve Jobs by threatening German café.
Girl with the Dragon Tattoo, the "Feel Bad Movie of Christmas," has a feel-good line of clothing at H&M.Continue reading...
More about: Brand Bites, Agent Provocateur, Allstate, Apple, Audi, Cadbury's, Chupa Chups, French Connection, GM, H&M, Microsoft, Nike, OnStar, Target, Tiger Beer, Walmart, Halloween, Take This Lollipop, Holidays, Advertising, Campaigns
brand news
Posted by Shirley Brady on February 9, 2011 09:00 AM
Best Buy admits UK launch lacked impact.
Bridgelux raises $21M in funding.
CNN anchor says network is getting outFoxed in 2010 election prep.
Coca-Cola recognized for packaging design while Pepsi unveils "skinny can."
eBay prepares plan to help PayPal repel Google and Apple threats.
Facebook gains foothold in China with Hong Kong office.Continue reading...
More about: Brand News, Best Buy, Bridgelux, British Gas, CNN, Coca-Cola, Dove, eBay, Facebook, Farmville, Firefox, Fixodent, Fox News, French Connection, GLAAD, Kristin Chenoweth, Leaf, Levi's, Lloyds, Lucozade, Nissan, Nokia, OMD, Oxfam, P&G, Pepsi, Premier League Football, Reckitt Benckiser, Ricky Martin, Sainsbury's, UN, Unilever, World Food Program, Branded Entertainment, China, Digital Marketing, Packaging
close of business
Posted by Sara Zucker on March 15, 2010 06:45 PM
With sales up, luxury e-boutique Net-a-Porter was bought by Richemont. [Vogue UK]
MG Icon, Madonna's fashion project, will include Dolce & Gabbana sunglasses. [WWD]
French Connection will decrease its stores and sell the Nicole Farhi brand. [Reuters]
Continental Airlines is pricing its in-flight meals to save costs. [NY Times]
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