what's in a name

Is Your Brand FUCT? Lessons Learned from Scandalous and Disparaging Names

Posted by Courtney Cantor on August 13, 2014 12:33 PM

The United States Patent and Trademark Office has shot down a registration by the streetwear brand FUCT for the term "FUCT" for "athletic apparel," finding that the word is the phonetic equivalent (past tense) of that oh-so popular curse word sometimes called "the F-word" in polite company.

US Trademark Law prevents the registration of any trademark that "consists of or comprises immoral, deceptive, or scandalous matter; or matter which may disparage or falsely suggest a connection with persons, living or dead, institutions, beliefs, or national symbols, or bring them into contempt, or disrepute," but what's "immoral, deceptive, or scandalous" is open to interpretation, of course.

The famed clothing brand French Connection faced no hardships in the US when registering for FCUK because it was an "acronym" for the brand's "French Connection UK" moniker, even though FUCT's trademark filing argued that it's a coined word and an acronym for "Friends U Can't Trust."

It is not uncommon for a company to push the boundaries of decency in its pursuit of a provocative brand name or logo, as FUCT founder Erik Brunetti (who last year published a book with Rizzoli about the brand's evolution as an in-your-face icon of skateboarding, graffiti and street culture) has stated was his intention. After all, as the popularity of TMZ and the Kardashians have shown us, the public is often captivated by a little bit of scandal.Continue reading...

brand news

In the News: FTC, Reader's Digest, Samsung and more

Posted by Dale Buss on March 13, 2013 09:39 AM

In the News

FTC clarifies rules for social and mobile advertising.

Reader's Digest reports big gains among advertisers and readers.

Samsung deals with high expectations for Galaxy S IV as it outspends Apple on marketing.

BBC World News launches global marketing campaign.

Boeing gets FAA initial approval of battery fix for Dreamliner and wins $15 billion order from Ryanair for current 737 plane, report says.

Cadbury's Silk undergoing brand "renovation."

Chevrolet accelerates dealer infotainment training.Continue reading...

brand news

In the News: Samsung, Chick-fil-A, Visa and more

Posted by Shirley Brady on September 20, 2012 08:55 AM

In the News

Samsung mocks iPhone 5 buyers in latest commercial.

Chick-fil-A backs down and vows to stop donating to anti-LGBT groups.

Visa shifts global creative duties back to BBDO.

AOL names female CFO.

AT&T faces backlash over Apple FaceTime restrictions, while CEO explains anti-texting and driving push.

Bed Bath & Beyond beats the odds.

Citibank credit card is coming to China.Continue reading...

brandcameo

At the Movies: Cruise Lines Get 'Chip Wrecked' in Film Tie-In Battle

Posted by Abe Sauer on December 16, 2011 06:05 PM

As Hollywood's year winds to a close, it's a weekend of "colons." Three sequels are hitting theaters with the industry hoping audiences are more interested in seeing an old idea again over anything new.

The Hollywood fare opening this weekend — Mission Impossible: Ghost Protocol, Sherlock Holmes: A Game of Shadows and ‪Alvin and The Chipmunks: Chip Wrecked‬ — use colon-tastic titles in lieu of roman numerals. Sequels they are nonetheless. Even the product placement and marketing seems reheated.Continue reading...

brand bites

Brand Bites: Halloween Commercials, Nike China & Wahlburgers

Posted by Abe Sauer on October 28, 2011 12:01 PM

Apple trademark attorneys take out their grief over losing Steve Jobs by threatening German café.

Girl with the Dragon Tattoo, the "Feel Bad Movie of Christmas," has a feel-good line of clothing at H&M.Continue reading...

brand news

In the News; Nokia, Levi's, GLAAD and more

Posted by Shirley Brady on February 9, 2011 09:00 AM

In the News

Best Buy admits UK launch lacked impact.  

Bridgelux raises $21M in funding.

CNN anchor says network is getting outFoxed in 2010 election prep. 

Coca-Cola recognized for packaging design while Pepsi unveils "skinny can."  

eBay prepares plan to help PayPal repel Google and Apple threats. 

Facebook gains foothold in China with Hong Kong office.Continue reading...

close of business

Around The Web: Shop On!

Posted by Sara Zucker on March 15, 2010 06:45 PM

With sales up, luxury e-boutique Net-a-Porter was bought by Richemont. [Vogue UK]

MG Icon, Madonna's fashion project, will include Dolce & Gabbana sunglasses. [WWD]

French Connection will decrease its stores and sell the Nicole Farhi brand. [Reuters]

Continental Airlines is pricing its in-flight meals to save costs. [NY Times]

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