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brand extensions

Chiquita Brand Goes Beyond Bananas

Posted by Abe Sauer on March 8, 2011 04:00 PM

Six months ago we looked at an interesting campaign by Chiquita to crowdsource the designs of its iconic banana stickers. Aiming to add a little refresh to the brand in heavy competition in the produce section, we cautioned against going overboard and losing the brand's distinct color combo. In the end, Chiquita's selection of winners stuck with its brand identity.

Now Chiquita is making another bold move, securing Nancy Bailey & Associates to license its brand into both non-food and new food categories.Continue reading...

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