Our loyal readers (Hi Mom!) know all about Captain America's tie-ins with Dunkin' Donuts and Norton Anti-Virus. They've been riveted by the search for Captain America's leather jackets. They've ridden along on Captain America's Harley-Davidson deal.

Now, as Captain America: The First Avenger heads into its opening weekend — poised, it seems, to unseat the mighty Harry Potter juggernaut — we bring you more news of how Marvel has powered up brands for the Captain's Comic-Con timed big-screen debut ... and a little somethin' somethin' about who's been cozying up to Friends with Benefits on its first weekend date with moviegoers. Continue reading...

While Washington DC continues to fight over the nation's finances, the Harry Potter franchise has voted unanimously to increase its profit ceiling.

The total budget for the eight films was $1.15 billion, which has turned into $6.34 billion in profits, without the last film's take even added in yet. Deathly Hallows Part 2 had already earned $43 million overseas before even opening in America, where it's expected to break midnight show records. But the films aren't the only endeavors conjuring up cash.Continue reading...

The emotional strings evoked in the film's title may not be attached. But there are certainly a lot of products attached to No Strings Attached. Booze. Cars. And of course, Apple. Bushels of Apple.

No Strings Attached is filled with products — nearly 30 by our count. It shouldn't come as a surprise.Continue reading...