Coca-Cola Open Happiness Campaign Keeps on Rolling

Coca-Cola's Open Happiness campaign that launched with a musical splash during American Idol in 2009 has taken its message on the road with a CLIO award-winning Happiness Machine with a sense of humor; a Happiness Truck, dispensing soft drinks and fun items in Brazil and beyond; and a Happiness Store, offering convenience and smiles (also in Brazil).

Another variation: the Friendship Machine, an elongated version of its Happiness Machine — 11 feet tall, so that people have to help each other get the coin in the slot, with the payoff of getting two drinks for the price of one.Continue reading...