brand extensions

Cheetos Woos Soccer Fans and Hispanics with Los Cheetahs Futbol Team

Posted by Mark J. Miller on October 29, 2014 02:28 PM

America’s interest in soccer continues to grow, as evidenced by the huge numbers of U.S. TV viewers for this year's FIFA World Cup. Add to that the rapidly growing Hispanic market and influence in America, and it appears that Cheetos may be making a very smart move with the creation of its own soccer team, Los Cheetahs, and tournament.

As part of a new campaign, Los Cheetahs are scheduled to play their "rivals," Los Jefes, in a series of games. The nationwide tour kicks off on Nov. 8 in Long Beach, CA, when Los Cheetahs will play their first game at a custom-built beachfront soccer stadium. After that, the teams will traverse the U.S. to showcase their fancy footwork—and the Cheetos brand, of course. 

Los Cheetahs, a name inspired by the brand's Chester Cheetah character, won’t be giving the English Premier League or Major League Soccer any competition, however. This team is basically the Harlem Globetrotters of soccer with a slew of tricksters ready to juggle, trick shot, and get fans cheering throughout the game.Continue reading...

brand news

Brand News: IBM, McDonald's, Coca-Cola and more

Posted by Dale Buss on October 21, 2014 09:02 AM

TOP STORIES

Apple drives record profits with sales of new iPhone as China-backed hackers reportedly infiltrate iCloud.

Coca-Cola hatches initiatives to stoke growth after results disappoint.

IBM faces pressure for another big overhaul after CEO Rometty abandons 2015 earnings goal.

McDonald's profit plunges more than expected as it faces problems from high prices and from losing famlies.

Fashion designer Oscar de la Renta dies at 82 while The Washington Post's longstanding editor Ben Bradlee has passed at 93.Continue reading...

super bowl

Popchips Not Ready for Its Super Bowl Close-Up, Despite Boss Katy Perry

Posted by Dale Buss on October 15, 2014 02:03 PM

It's the time of year that advertising watchers start putting together the pieces of the Super Bowl TV commercial lineup. And could there be an easier no-brainer than to look for Popchips to advertise in Super Bowl XLIX in Glendale, Arizona, on February 1? Maybe not.

The CMO of the ambitious popped-snack-chips line—the one featuring "all the taste, half the fat" of fried chips—told brandchannel not to count on the challenger brand to crash Frito-Lay's Super Bowl party next year despite the alignment of a number of interesting factors that might suggest Popchips would do so:Continue reading...

chew on this

Beanitos Bean Snack Chips Are Taking Manhattan, and Lots Of Other Places

Posted by Dale Buss on October 7, 2014 02:31 PM

The shift in American snacking tastes and preferences toward healthier fare is continuing these days with Beanitos, which touts itself as the "first all-natural bean-based chip" and is seeing its sales, and salty-snack market share, skyrocket.

The Beanitos brand has been making a big splash lately in places like New York, where its outdoor ads were ubiquitous and the brand sponsored New York Fashion Week.

The Austin, Texas-based company reported that product distribution has doubled over the past year, with Beanitos now available at 30,000 retail locations nationwide, as Americans have latched on to the health and nutrition benefits of beans.

"We have clearly struck a chord with consumers who are looking for an all-natural, better-for-you snack chip," stated Beanitos CEO Dan Costello.Continue reading...

brand news

Brand News: Chrysler, Coca-Cola, Apple and more

Posted by Dale Buss on July 23, 2014 09:02 AM

TOP STORIES

Apple sees iPhone sales roar while iPad whimpers, as company gets patent for “iTime” watch.

Chrysler recalls 792,000 older Jeep Commander and Grand Cherokee models for ignition-switch problem.

Ford CEO Mark Fields, in one of first major moves, taps top engineer to lead Lincoln and product revival.

McDonald’s expects further challenges in business fundamentals this year.

Coca-Cola is relying on mini-cans to restore brand romance as earnings and revenue slide

MORE BRAND NEWS

American Apparel hopes to decide fate of CEO Dov Charney next month, report says.

Applebee's will turn its Instagram over to foodies for the next year. 

Cheerio's scores a win with new #HowToDad campaign.

Danone weighs expansion opportunities.

Deutsche Bank is blasted by US regulators for reporting problems.

Dick’s Sporting Goods lays off more than 400 PGA golf instructors on weak golf sales.Continue reading...

brand news

Brand News: Microsoft, Fiat, Time Warner and more

Posted by Dale Buss on July 17, 2014 09:15 AM

TOP STORIES

Microsoft announces global layoffs affecting 18,000 positions.

Fiat Chrysler's biggest shareholder denies VW takeover rumor.

Murdoch’s surprise Time Warner play detailed as Liberty Media acquires BSkyB's ITV stake.

GM is expected to reveal more details about recall process in Senate hearings today.

Toyota is bringing back the Sienna "Swagger Wagon" campaign for automaker's first online reveal.

MORE BRAND NEWS:

Airbnb logo reveal sparks social media backlash.

Apple agrees to pay $450 million in e-book price fixing case as IBM deal dings BlackBerry.

BMW recalls 1.6 million cars worldwide.

Chrysler boosts production to fix recalled Jeeps.

Clear Channel brings outdoor ads to life on smartphones.Continue reading...

sports in the spotlight

MLB, Fox Hope Boozed Up Jeter Fans Boost All-Star Game Stats

Posted by Mark J. Miller on July 15, 2014 04:00 PM

Major League Baseball and Fox are doing all they can to boost viewership of tonight's All-Star Game in Minneapolis.

The number of fans tuning in has dropped 25 percent in the last five years, with the number hitting only 8 million last year, according to the Motley Fool. Couple that with low ratings in recent years for the World Series and analysts are starting to wonder if consumers still care about baseball like they used to. 

"This question gets asked every year," Fox Sports President Eric Shanks said in a conference call, according to the Chicago Tribune. "It's nothing new." 

But what is new is the event's format for the Home Run Derby, which this year was extended to two nights. The Derby traditionally garners impressive viewership, with more fans tuning in last year than any NBA playoff game on ESPN.Continue reading...

viral buzz

Brand Bites: Doritos Brings Lady Gaga to SXSW 2014

Posted by Abe Sauer on March 9, 2014 06:13 PM

Little Monsters will be storming the Doritos #BoldStage at South by SouthWest this week, aka the next generation's Dylan-goes-electric moment.

Forget Grumpy Cat, 3D-printed Oreos and Cronut fever—this year's SXSW meme-tastic moment is happening with a hand from the PepsiCo-owned snack brand, which is bringing pop sensation Lady Gaga to Austin for an "intimate" performance to benefit the singer's Born This Way Foundation.

Of course, this isn't any old branded concert, as Gaga will perform inside a four story vending machine filled with—what else—Doritos bags. Fans will only gain admission to the exclusive concert after accepted a series of "bold challenges" from Doritos.Continue reading...

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