Learn more about Sustainable Brands 2015 San Diego

social marketing

Lay's Wavy Brand Chips Make Pinterest History with Cookbook

Posted by Sheila Shayon on March 19, 2015 10:31 AM

PepsiCo's Frito-Lay division and DIY destination site, Brit + Co, have joined forces to create the first-ever Pinterest cookbook.

To select the recipes for the cookbook, Lay’s will post 50 pins—each featuring a Lay's Wavy potato chip product paired with a popular food item—to its Lay's Wavy Flavor Fusion Inspiration Pinterest page. Fans will then be able to "like" their favorite combinations, which will include Lay's Wavy Original, Hickory BBQ, Ranch and Roasted Garlic and Sea Salt flavors.

The top recipes created from the pinned pairing from Chef Stephanie Izard, Frito-Lay Executive Chef Jody Denton and Brit + Co. will be featured. The first 20 recipes will be available for download this spring, with 20 more in the fall.

The campaign runs through April 30 and Pinterest is targeting Millennial women, the focus of Lay's Wavy brand for the past two years.Continue reading...

cola wars

PepsiCo, Getting Healthier, Pressured to Firm Up CEO Succession Plan

Posted by Mark J. Miller on February 24, 2015 11:01 AM

PepsiCo had a solid year in 2014, exceeding analyst expectations. Its fourth quarter brought in $19.95 billion rather than the expected $19.78 billion, USA Today reports.

The company is anticipating that 2015 could be a little tougher, however, with some executives projecting that foreign exchange will “bring down both its revenue and per-share earnings by 7 percentage points,” according to USA Today.

PepsiCo, the second-largest food and beverage business on the planet, has set itself up to do well despite 2014 being the 10th straight year that carbonated soft drinks have seen an overall volume decline, Forbes reports. And consumers aren’t expected to suddenly start downing more soft drinks either.Continue reading...

super bowl

5 Questions: Frito-Lay CMO Ram Krishnan on Crash the Super Bowl 2015

Posted by Dale Buss on January 28, 2015 04:04 PM

Doritos Crash the Super Bowl Trouble in the Back Seat 2015

It's late January, meaning it's almost time for the big event on February 1. That would be the reveal of the winner of the 2015 Doritos Crash the Super Bowl ad contest.

True, there will be a football game played that day and telecast on NBC. But Frito-Lay's nine-year-old crowdsourced annual commercials for its popular chip brand have become such a cultural fixture that they'd probably fare pretty well on their own, without the backdrop of the Super Bowl and football and all that other stuff.

Of course, the game and its viewership are required to justify the approximately $4.5 million per 30 seconds that Frito-Lay will pay to air the two winning ads. Doritos already has selected 10 finalists and posted online the shortlist from the amateurs' submitted ideas—nearly 50,000 this year.

Fans can vote for their favorites until midnight tonight, with the popular winner and another selected by the Doritos team getting the air time.Continue reading...

brand news

Brand News: Samsung, Girl Scouts, AT&T and more

Posted by Dale Buss on January 20, 2015 09:05 AM

Girl Scout cookie candles

TOP STORIES

Samsung leads global smartphone sales as Chinese brands rise.

Girl Scouts bring cookie scents to limited-edition Yankee Candle line.

Google nears closes (with Fidelity) billion-dollar investment in Elon Musk's SpaceX and space-based internet.

Facebook touts "economic impact," estimating it adds more than $200 billion to global economy, as it targets TV ad dollars and fake links in newsfeeds.

AT&T introduces free calling to Mexico following Iusacell acquisition.Continue reading...

branded entertainment

Branded Entertainment Watch: Marty, Bob, Leo and Brad Pitch Real-Life Casino

Posted by Abe Sauer on January 16, 2015 06:01 PM

The Audition Melco Casino Studio City Martin Scorsese Robert De Niro Leonardo DiCaprio Brad Pitt

The Project: Melco Crown Entertainment / "The Audition"

The Plot: Martin Scorsese, Robert De Niro, Leonardo DiCaprio and Brad Pitt extend the time-honored tradition of Hollywood types cashing in overseas—and this is only the trailer for the $70 million short film/commercial (the most expensive ad ever made) that's still to come.

It's penned by The Wolf of Wall Street scribe Terence Winter and directed by Scorsese and produced by Brett Ratner. The backer: Australian casino tycoon James Packer. The backgrounder: Scorsese's 1995 Casino movie with De Niro.

The Verdict: All this to promote a DC Comics-themed casino opening this year in Macau? Continue reading...

super bowl

Super Bowl 2015: Brands Rev Up Ads, Engagement as Countdown Begins

Posted by Sheila Shayon on January 6, 2015 05:58 PM

Super Bowl 2015

With less than a month until Super Bowl XLIX on Feb. 1, brands are preparing their campaigns to woo the millions of fans worldwide who will be watching. Currently, the ad inventory for the game on NBC—up to $4.5 million per 30-second slot—is virtually sold out as half of the anticipated top-40 brands already have skin in the game.

"Early and often has become the new mantra for Super Bowl advertisers," Stephen Greyser of Harvard Business School told USA Today. "Each Super Bowl ad serves as a hub to promote the entire brand."Continue reading...

automotive

Nissan Returns to the Super Bowl With Brand-Led 'Big Moments' Strategy

Posted by Dale Buss on December 2, 2014 05:05 PM

A handful of automakers may be refraining of buying ad time during Super Bowl 2015, but one hot-selling car brand is stepping up to the opportunity: Nissan, which today announced that it plans to become a Super Bowl advertiser for the first time in 18 years by suiting up for the Big Game on February 1.

Expect a 60-second spot by Nissan that's oriented more toward brand positioning than specific products. The ad plans to extend rather than deep-six the company's messaging about innovation and excitement.

The decision also extends Nissan's "big moments" marketing strategy that already has had it sponsoring U.S. college football's Heisman Trophy, for instance, and expanding its multimedia engagement with NBC's hit show The Voice.

"What's the biggest media moment we can own?" Jeremy Tucker, Nissan USA's vice president of marketing, told brandchannel. "Now is the time to do this, and we've got something to say."Continue reading...

super bowl

Super Bowl Fights to Keep Advertisers Despite Defections, League Issues

Posted by Dale Buss on December 1, 2014 05:05 PM

Despite some high-profile advertiser defections and belt-tightening and concerns about brands' reaction to the NFL's domestic-violence crisis this season, ad sales for Super Bowl XLIX on February 1 in Phoenix are on track, with other marketers stepping up to fill in any commercial gaps.

The latest reminder that the Big Game remains America's most attractive TV advertising (and brand messaging) platform came today in the form of an announcement by Doritos.

The PepsiCo-owned brand unveiled a list of 29 semifinalist consumer-created Doritos ads in its "Crash the Super Bowl" contest, which has become a popular annual fixture in the Game Day telecast.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements