Posted by Dale Buss on April 10, 2013 09:17 AM
Chrysler recalls more than 214,000 vehicles.
JCPenney acting CMO Sergio Zyman canvasses adland for marketing help as Macy's/Martha Stewart trial rolls on.
GM returns to Facebook advertising with mobile test for Chevy Sonic as it provokes unionists in Korea with talk about pullout, and Facebook widens data targeting for advertisers.
Aereo finds broadcasters circling the wagons against its streaming model.
Apple and Yahoo discuss deeper iPhone partnership, WSJ says.
Beech-Nut teams with Goya to launch Hispanic baby food line.
Behr launches social media program to market paint.
Cablevision Systems gives more responsibilities to wife of CEO.
Cannes Lions Festival adds jury on Branded Content and Entertainment.
Chili's begins marketing pizza nationwide.
Facebook has yet to monetize billion-dollar Instagram acquisition.
Fiat becomes more reliant on US and Asia for growth.
Fisker Automotive prepares to file under Chapter 11 soon.
Frontier Airlines may be on the block, WSJ says.Continue reading...
brand take over
Posted by Sheila Shayon on April 4, 2013 04:32 PM
Google has sold the rights to the eponymous Frommer's travel guidebook series… to Arthur Frommer, the creator of the brand. Frommer initially sold his rights to Simon & Schuster in 1977, and several brand changes later, Google snapped it up in 2012 amidst speculation that the search giant might fold it into Zagat, which they bought in 2011, with aspirations of owning the SEO on geo-location-travel.
Travel website Skift broke the news that Google would stop publishing print editions of several Frommer's series just seven months after it acquired Frommer’s from John Wiley & Sons for a rumored price of $25 million, however the sale of the naming rights will now allow Arthur Frommer to continue to publish print guide books and content on Frommers.com.
A Google spokesperson told Skift, “We’re focused on providing high-quality local information to help people quickly discover and share great places, like a nearby restaurant or the perfect vacation destination. That’s why we’ve spent the last several months integrating the travel content we acquired from Wiley into Google+ Local and our other Google services. We can confirm that we have returned the Frommer’s brand to its founder and are licensing certain travel content to him.”Continue reading...
Posted by Dale Buss on April 4, 2013 09:37 AM
Arthur Frommer buys back travel book brand from Google, which acquired it with big plans last August.
Facebook readies for rumored phone event today.
Apple's futuristic campus project runs late and $2 billion overbudget.
BlackBerry turns mobile website into "test drive" of new Z10 phone, kills off BBM music service.
CVS and Rite-Aid target allergy season.
ConAgra boosts ad spending as commodity costs drop.
Detroit Electric launches Tesla rival.Continue reading...
Posted by Sheila Shayon on August 15, 2012 03:03 PM
Brand USA, the government marketing arm pitching America as a travel destination, is getting into the branded entertainment business, with a new website now seeking television programming pitches. But is America lacking for TV shows about America?
“We know how incredible a destination can look on television and that, for many viewers, it’s what may inspire a booking for their next holiday,” commented Jay Gray, VP of Business Development, Brand USA. Continue reading...
Posted by Mark J. Miller on August 15, 2012 01:08 PM
Google started out as just a search engine, but it’s consistently added pieces to help change consumers’ view. Now Google has shelled out a few bucks to buy the 55-year-old Frommer’s travel brand from publisher John Wiley & Sons, as we reported Monday.
Building up its original content offerings on the hyperlocal front appears to be the new focus at Google, which also snagged Zagat’s restaurant guides so a definite theme is forming. The idea, Google says, is to provide content on “every relevant place in the world,” according to the Washington Post. Continue reading...
Posted by Shirley Brady on August 13, 2012 01:33 PM
Almost a year ago, former Google executive Marissa Mayer struck a deal to purchase the user review-based Zagat brand.
Today, Google confirmed it's expanding its travel content library by acquiring the Frommer's brand of travel guidebooks and related assets from US publisher John Wiley & Sons, while Mayer, of course, has struck a different big deal for herself.
The Frommer's deal will beef up the Google+ Local platform, which now incorporates Zagat restaurant reviews, with Frommers-curated lists such as "Best National Parks of the Pacific Northwest" and other travel resources.
Why buy rather than partner? Zagat, for starters, can't do it all alone — while Google has big plans in the travel space.Continue reading...
Posted by Sheila Shayon on August 22, 2011 04:06 PM
Afar.com, launched in 2010, is the digital extension of the travel magazine of the same name. As the above video explains, for founders Greg Sullivan and Joe Diaz, “experiential travel is a way of life,” and their brand nuance is getting "out of your comfort zone," delving beneath the surface to real places and real people.
It’s one example of how travel is trending as one of the hottest online verticals for disintermediation, with a slew of start-ups seeking differentiation in a crowded field.
Following the early crop of online booking sites – Hotels.com, Expedia, Orbitz and Priceline – a second wave of sites like Kayak made search the currency for iterating online travel. Now, leveraging social media is the Shangri-La for targeted trip advice, crowdsourcing experiences and recommendations from the most trusted sources – friends, and friends of friends.Continue reading...