Posted by Abe Sauer on November 6, 2009 10:19 AM
Cisco is not yet in the top of the Brandcameo product placement leaderboard. But with recent efforts, it might be soon.
Cisco has appeared in 2009 blockbusters He's Just not That Into You, G.I. Joe and Transformers. The latter showing, product placement analytics firm Front Row estimated to be worth near $10 million. (Though accurate product placement valuation has long been questionable.) And earlier this year, Cisco's Webex technology could be seen in Marvel Comics titles.
But last night was Cisco's largest, most prominent, and maybe most successful Hollywood tie-in yet.Continue reading...