Sweet Fruit of Success: Korean Pears Come to U.S. Shelves

With such Korean non-food brands as Hyundai, Kia, LG and Samsung riding high in the American market, the South Korean government sees a juicy opportunity to promote another native product: Korean pears.

And in creating an appetite for its pears among American consumers searching for new taste sensations, Korea may already have won over two significant allies: Both Costco and Whole Foods Markets are reportedly interested in stocking the fruit in some of their stores.

Korean pears tend to be larger and rounder than Western pears. But like all pears, they are high in water and fiber, quenching thirst and aiding in digestion. The pear marketers are touting them as great products for innovative restaurant chefs as well.Continue reading...