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brand news

In the News: Barclays, Best Buy, Chrysler and more

Posted by Dale Buss on July 3, 2012 09:00 AM

In the News

Barclays CEO resigns as banking scandal spreads.

Best Buy stock rises on speculation of founder takeover.

Chrysler June sales beat estimates for five-year record.

Amazon buys 3D mapping startup.

Apple, Google and Facebook are engaged in a "message" war.

Boeing boosts long-term forecast for jet market, while jumbo jet demand wanes.

Cargill helps food companies reduce sodium.Continue reading...

brand news

In the News: Groupon, DeBeers, MF Global & more

Posted by Dale Buss on November 4, 2011 08:55 AM

In the News

Groupon prices IPO as executives see hope in parallels to Amazon.

DeBeers now controlled by Anglo American.

MF Global Holdings CEO Jon Corzine resigns amid firm's implosion.

AMD to cut 1,400 jobs.

Apple fights discounts tooth and nail.

Church's Chicken focuses on family in new ads.

Columbia Sportswear uses outerwear "anti-spokesperson."

FOX to push envelope (and advertisers' buttons) with Glee episode featuring sex between gay teens.Continue reading...

brand news

In the News: Ford and GM, Adidas, BlackBerry and more

Posted by Dale Buss on September 30, 2011 09:00 AM

In the News

Ford and GM credit standing will benefit from new labor pacts, as GM develops new front air bags between the seats for side-impact protection, and Ford sees controversy over its anti-bailout ad grow as congressman asks for investigation.

Adidas prepares marketing campaign for new shoe despite NBA lockout.

Boston Red Sox leave their fans with that blue feeling all over again.

"Buffett Rule" gets poll support from global investors.

Chili's spices up brand with bold commercials and flavors.

Diageo makes a spirited push into India.Continue reading...

brand news

In the News: Apple Foes Team Up, Bing's the Thing, Wendy's Goes Back to Roots

Posted by Dale Buss on September 26, 2011 09:02 AM

In the News

Apple slows down growth in China and plans reveal iPhone 5 on its campus, as Verizon sides with Samsung in Apple dispute.

Arizona and Lipton fight for first place in dynamic tea category.

Audi and its new A6 "take over" Jersey City in new branded content with FX.

Blockbuster unveils streaming movie service as Netflix secures streaming deal with Dreamworks.

Bloomberg and Time shuffle web heads.

Boeing offers bidets and electric window shades on new Dreamliner for All Nippon Airways.

Bud Light pairs with Pitbull in pitch for Cuban-American consumers.Continue reading...

brand news

In the News: Apple is Gored, NFL Pursues Women, Twitter Gets Political

Posted by Dale Buss on September 22, 2011 09:01 AM

In the News

Apple will introduce new iPhones next month, board member Al Gore confirms.

Bank of America, Citigroup and Wells Fargo are hit by ratings downgrades by Moody's.

Bill Gates tops 2011 Forbes 400 wealth ranker.

Facebook is introducing a 'listen with your friends' music app but faces challenges in digital entertainment.

Full Tilt Poker fires back at Justice Department.

Hulu invests in content even as it's for sale.

Netflix teams with Discovery for two-year deal.

News Corp. nixes a "Simpsons" channel but has big hopes for FX.Continue reading...

brand news

In the News: Pepsi Grooves, SABMiller Nabs Foster's, Zipcar Friends Facebook

Posted by Dale Buss on September 21, 2011 09:01 AM

In the News

Pepsi returns to musical roots in spots for tonight's debut of The X Factor on Fox, while the UK version of the show copes with criticism over treatment of contestant. Meanwhile, analysts say that PepsiCo shareholders could reap big gains if the company executes a strategic split-up.

SABMiller gets Foster's to accede to a deal.

Burger King's post-King advertising clicks with consumers.

AOL needs Patch to turn a profit.

Apple schedules Oct. 4th press conference, presumably for iPhone 5 reveal.

CBS scores huge ratings for first episode of Two and a Half Men with Ashton Kutcher, including setting a Canadian TV record.

Chipotle sees strong growth potential from ShopHouse Asian eateries.

Chrysler seeks to keep lid on UAW pay through 2019.Continue reading...

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