e-commerce

HSN Tunes In to Hispanic Consumers with Univision-Branded Boutique

Posted by Sheila Shayon on November 14, 2013 07:02 PM

HSN, the world’s oldest home shopping network at 36, is targeting Hispanic consumers in a three-year e-commerce partnership inked with Univision Communications for a curated shopping portal, "Boutique Univision, una tienda de HSN."

“This is the fastest-growing consumer group and they will be driving the US economy over the next few decades,” Bill Brand, CMO and business development officer at HSN, told the New York Times.

The boutique will offer products from a range of categories including electronics, fashion, beauty, home décor and cookware from brands that, at launch, include Coca-Cola, Lancôme, Benefit, OPI, G by Giuliana, Iman, Vince Camuto, HP, Samsung, Apple, Curtis Stone and Wolfgang Puck. 

HSN broadcasts live to 95 million households and HSN.com features more than 50,000 product videos, but the media unit, like many others, is looking to lend further focus to the growing Latino community that openly embraces social and mobile activity—both influential in the ways consumers shop.Continue reading...

media brands

Fusion Woos Millennial Latinos Through Their First Language: Social Media

Posted by Sheila Shayon on November 4, 2013 11:02 AM

Spanish-language media giant Univision and Disney/ABC Television launched their joint venture, Fusion, last week—an English language cable channel that targets Millennial Latinos. 

Univision has traditionally eschewed English-language programming, but as demographics shift from an aging population of foreign-born, Spanish-dominant Hispanics to US-born Latinos that have grown up speaking English, traditional Spanish programming fails to resonate, especially with younger viewers. That group, which watches over 26 hours of linear TV weekly and is very active on social media is Fusion's bread and butter. 

"We are winking at Hispanic, it is not overtly Hispanic," Catherine Sullivan, SVP of ad sales for ABC News, told Ad Age. "If you are not Hispanic, you won't feel like the network isn't for me."

It’s a crowded field already, with El Rey launching soon, Mun2, which was acquired by Telemundo in 2001, and Nuvo TV. And marketers that have struck out trying to target younger age groups through traditional Spanish-language networks are salivating at the new opportunities that Fusion and others are creating. "The millennial Latino is not being served by telenovelas, soccer—this isn't relevant to most millennials," Nuvo TV CEO Michael Schwimmer said.Continue reading...

media brands

Univision Marks Network Milestone as US English-Speaking Networks Falter

Posted by Sheila Shayon on July 24, 2013 03:52 PM

For the first time in TV history, a non-english speaking network has come out on top. Univision was crowned July's sweeps victor over Fox, NBC, CBS and ABC with an average of 1.81 million viewers aged 18 to 49, according to Nielsen. The victory speaks to the demographical changes in the US, as well as the widespread struggles that other networks have had sustaining popular programming, especially during the slow summer season. 

The network's full-page ads in The New York Times, LA Times and Wall Street Journal trumpeted, "Numero Uno is the new Number One." The company also published a statement on Slate: “Univision swept ABC, CBS, NBC and FOX. For the first time ever, the Network’s no-repeat lineup of primetime novelas, variety and sports made Univision America’s New #1 Network among both adults 18 – 34 and 18 – 49, including men and women. In any language.”

The network, which boasted all original programming and an average viewer age of 37, had big gains thanks to its youth awards show, "Premios Juventud," which scored close to five million viewers, as well as soccer matches Copa Oro and CONCACAF and popular telenovela Amores Verdaderos.Continue reading...

brand news

In the News: Amazon, Apple, Mitsubishi, Starbucks, Sports Illustrated and more

Posted by Dale Buss on February 12, 2013 08:44 AM

In the News

Amazon bolsters challenge to Netflix with CBS deal, nabs top spot on Harris annual brand reputation survey and mobile retail satisfaction survey.

Alitalia considers giving up independence to stay viable.

American Express tests Twitter purchases by hashtag.

Apple CEO Tim Cook gets VIP invite to President Obama's State of the Union Address; Apple to webcast Cook's conference remarks today.

Auntie Anne's Pretzels can't get Chinese to bite.

Barclay's plans to cut 3,700 jobs and change focus.

BNY Mellon releases research about insurance industry challenges.

Carnival sees engine fire disable cruise ship in Gulf of Mexico.

Coca-Cola profits rise on higher case volume.Continue reading...

brand news

In the News: Virgin Atlantic, HSBC, Diageo and more

Posted by Dale Buss on December 11, 2012 08:57 AM

In the News

Delta buys 49% of Virgin Atlantic, as Virgin's Aer Lingus hookup mocked by Ryanair and Branson bets on future of the brand. American Airlines, meanwhile, says decision on pursuing US Airways merger is coming soon.

HSBC to pay record U.S. penalty on money laundering.

Diageo terminates talks on "future" of Jose Cuervo.

AIG shares yield $7.6 billion to U.S. government, boosting taxpayers' overall profit to nearly $23 billion.

AOL postpones premiere of hip-hop-inspired TV ad.

Boeing faces revived concerns about 787.

Burberry launches Christmas events and global review.

Burger King expands digital marketing.Continue reading...

green shoots

Volt Owners Show the Most Love, But Toyota, Ford Get Green Plaudits Too

Posted by Dale Buss on November 29, 2012 05:11 PM

General Motors is out in full force at the LA Auto Show this week, where it's not only showcasing 2013 models, but the futuristic Volt Squad, described as "a new electric vehicle system to meet the challenge of a highway system now brimming with cutting edge technologies."

If the current love for its Chevrolet Volt brand persists, GM should be sitting pretty by the time these concept cars hit the highway. Chevy Volt may not have caught on with the American general public as initially hoped, but its manufacturer can take solace in one very important attribute of the Volt brand: The people who buy the car really love it and would make the same purchase again. Now if only there were a cutting edge technology to create more fierce brand loyalists.Continue reading...

brand strategy

P&G Outlines $10 Billion Cost-Cutting, New Products, Leaner Marketing

Posted by Dale Buss on November 19, 2012 03:54 PM

Procter & Gamble invented modern marketing, some would argue, in its 175 years. And now the company is hoping to reinvent it by leveraging digital assets, boosting marketing productivity and more narrowly focusing on the company's key brands in their most important markets.

As the company continues to come up off the mat from its criticized performance earlier this year, CEO Bob McDonald hasn't let his foot off the gas — or let up on his determination to continue to overhaul P&G so that it doesn't get caught flat-footed again.

During an analysts' presentation last week, McDonald said that P&G plans to cut more than twice as many non-manufacturing jobs as it already had planned, a further sign that McDonald continues to heed analyst and investor criticism over the company's bloated cost structure.Continue reading...

brand news

In the News: iPhone5Day, Reebok, Amazon and more

Posted by Dale Buss on September 21, 2012 09:01 AM

In the News

Apple is poised to sell 10 million iPhones in smash debut but sparks backlash by unseating Google maps from its platform.

Adidas cuts Reebok revenue forecast.

Walmart drops Kindle in slap at Amazon, as Amazon Fresh makes grocers nervous.

BASF buys U.S. seed-technology company Becker Underwood.

BlackBerry hit by service outage across much of world in another setback for RIM smartphone brand.

BSkyB deemed fit to hold license by U.K.

CKE delays IPO of parent of Hardee's and Carl's Jr. brands.Continue reading...

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