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NBCU Makes Bold Move, Bumping Style Network for Newcomer Esquire

Posted by Mark J. Miller on September 10, 2013 07:22 PM

The long-awaited Esquire-branded cable channel made a jump Monday even before its content hit the airwaves. NBCU announced that the Esquire Network will replace the female-geared Style Network instead of the young-male focused G4. 

“Just because something is working today doesn’t mean it will work forever. The biggest challenge to thriving in the marketplace is identifying the strategic moves that will keep us ahead of the competition,” Bonnie Hammer, the head of NBCU’s cable-programming operations, wrote in an internal email, according to Variety. After all, NBCU already has such female-targeted brands as E!, Oxygen, and Bravo in its portfolio.Continue reading...

celebrity brandcasting

Jimmy Fallon Brand Rises With Tonight Show Takeover Confirmed by NBC

Posted by Sheila Shayon on April 3, 2013 03:32 PM

NBC today confirmed that Jimmy Fallon is taking over The Tonight Show from Jay Leno in 2014, ending months of rumors in a deal that was (according to Variety) brokered by Comcast exec and NBCUniversal president Steve Burke.

Leno will retire following a 22-year run, while Fallon's reign will begin, Variety hears, following the Sochi, Russia, Winter Olympics coverage on NBC and its sister TV networks.

A hint that a deal had been struck came earlier this week with the release of a video between the two late-night comics, which Leno and Fallon tweeted and NBC promoted online.Continue reading...

media brands

Hearst's Esquire Expanding Beyond the Magazine to Become a TV Network

Posted by Sheila Shayon on February 11, 2013 05:47 PM

The Esquire Network says it's ready for prime time.

The new network, announced today, aims to “capture the essence of the magazine,” David Carey, president of Esquire publisher Hearst Magazines, told The New York Times. "This is not the magazine on TV; that would not work."

The male audience is an ever-sweet spot for brands, as evidenced by offerings that vary from Spike TV to Discovery's Velocity Channel. The Esquire Network will replace the Comcast-created G4 video gaming channel (which gave Esquire fave Olivia Munn her start as co-host on Attack of the Show) on April 22, and be available in 62 million homes with cable or satellite service.

The rebranded network is a strategic partnership between NBC Universal and Hearst Magazines. NBCUniversal cable executive Bonnie Hammer positioned it as "an upscale Bravo for men." She added, "If this was going to come under my portfolio, I’m a little brand crazy, so I said, let’s create a real brand, define a space, understand who we are programming for."Continue reading...

doing good

Brands Step Up for Disaster Relief in Wake of Hurricane Sandy

Posted by Sheila Shayon on November 1, 2012 01:16 PM

Here's to the many brands that have been stepping up in the wake of Hurricane Sandy's devastation on the U.S., providing everything from money to food to power and their employees, products and services to help disaster relief efforts. A partial list of charitable first-responders follows (and if we miss any, please let us know in the comments):

AT&T will extend late-payment windows for wireless and wireline customers, waive late payment fees and not disconnect services because of non-payment, and in an unprecedented open-network arrangement with T-Mobile, will enable roaming to customers of both companies in the impacted areas. AT&T wireless customers can make a $10 donation (up to $50) for Hurricane Sandy relief by texting to relief organizations. AT&T and T-Mobile also joined forces on a wireless roaming agreement, while Verizon Wireless is offering free charging for all cellphones.Continue reading...

brand news

Brands to Watch: G4, Tesco, Starbucks & more

Posted by Shirley Brady on June 8, 2011 06:00 PM

Brands to Watch

Accenture expands Saudi business.

Groupon sees 1,500% growth.

NBCUniversal may sell "struggling" G4 network to UFC (Ultimate Fighting Championship).

Oceana embraces mobile on World Oceans Day.

Quaker Oats hits the road with Nick Jonas for Quaker Chewy.

Starbucks expands alcohol sales.

Tesco CEO pitches hybrid online/offline retail experience.

THQ and adidas bring miCoach interactive training to video game consoles.

Weinergate woes continue: Anthony Weiner's wife is expecting.

brand news

In the News: Comcast vs DirecTV, Disney Merges, Krispy Kreme Falters

Posted by Dale Buss on November 2, 2010 09:00 AM

In the News

Cablevision maintains subscriber base in wake of Fox standoff.

Chrysler seeks bank loans before possible stock sale in 2011.

DirecTV drops Comcast's G4 channel in latest tussle between media giants.

Discovery and Oprah Winfrey reveal programming details for OWN, Winfrey's cable channel debuting Jan. 1st.

Disney merges TV distribution and home entertainment units.

Gallup pollsters expect the Republican brand to win big in U.S. elections today, while Google helps voters with voting locator.

GM terminates 500 dealers, over politicians’ objections.Continue reading...

brand bites

Brand Bite: Going Squirrely Edition

Posted by Abe Sauer on July 23, 2010 12:00 PM

Google image search is dead. Long live Google image search. But first, a gallery for the art directors: "Awkward Stock Photos" (above)

A naked cowboy sees a naked cowgirl … no, this is not the beginning of a joke but a trademark suit. Continue reading...

brand news

In the News: Apple Eyes Small Biz

Posted by Dale Buss on July 22, 2010 09:00 AM

Apple looks to small businesses for growth.

AT&T reports earnings, and 3.2 million iPhone activations in the second quarter.

CBS eyes daytime talk-show arena reportedly with The View-like replacement for musty As the World Turns.

Chrysler in the black again after last year’s near-death experience and acquisition by Fiat, with help from the U.S. government.

Comcast's G4 TV channel will become 4G for a week-long tie-in with Sprint.Continue reading...

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