Posted by Sheila Shayon on February 26, 2014 10:57 AM
With the print business in survival mode, it's no surprise that Conde Nast, one of the world's largest publishers of magazines, is looking for new branding opportunities.
One print brand ripe for extension is SELF magazine, which just launched its own line of frozen meals in 2,900 stores in 37 US states, including Kroger, Stop & Shop and Whole Foods under the SELF Healthy Kitchen brand.
“It should be easy to be healthy, and that’s why we’ve created SELF Healthy Kitchen," said Lucy Danziger, SELF editor-in-chief in a press release. “Our point of difference is that these meals will be both delicious and good for your body. Health-minded consumers looking for convenient, economical ways to eat better will love every bite!”
SELF’s editors teamed up with award-winning Chef Calvin Harris’s Benevida Foods to create the new line that features eight entrées such as Southwest Style Chicken Enchilada with Rice and Sweet Potatoes, Three Cheese Lasagna with Beef and Marinara and Steak with Portobello Mushrooms in a Red Wine Sauce, with single-serving meals averaging $4.99.
“When you enjoy a SELF Healthy Kitchen meal, you can trust that you’re eating quality ingredients because I sourced them myself,” said Chef Calvin Harris in the press release. “This is food that will not only make you feel good, but you’ll feel great about feeding to your family.”Continue reading...
brands under fire
Posted by Sheila Shayon on December 19, 2013 02:51 PM
Duck Dynasty star Phil Robertson has been put on an "indefinite hiatus" from A&E’s wildly-popular reality series following inflammatory remarks about the LGBT community in an interview for GQ magazine’s January issue.
Robertson, founder of the Duck Commander family business called gays "homosexual offenders" who would not "inherit the Kingdom of God," saying, "But hey, sin: It's not logical, my man… "It's just not logical."
A&E Networks issued a statement after the remarks were published:
"We are extremely disappointed to have read Phil Robertson's comments in GQ, which are based on his own personal beliefs and are not reflected in the series 'Duck Dynasty.' His personal views in no way reflect those of A+E Networks, who have always been strong supporters and champions of the LGBT community.”
Robertson gave a personal statement to Fox411 yesterday, saying, in part, "I would never treat anyone with disrespect just because they are different from me. We are all created by the Almighty and like Him, I love all of humanity. We would all be better off if we loved God and loved each other."Continue reading...
Posted by Alicia Ciccone on October 11, 2013 09:26 AM
Del Monte to sell consumer products division for $1.68 billion.
Hershey plans to bring China-based Lancaster brand to US market.
Toyota debuts hydrogen prototype as fuel cell race heats up.
Activision's $8.2 billion Vivendi buyout is cleared.
Aereo wins injunction battle against Boston TV station.
Best Buy promises $100 buy-back credit for new iPhones.
Jeff Bezos has built Amazon into a $75 billion 'everything store,' as it looks to show shortform YouTube content on its video service.
Boeing unveils "jumbo killer."
CVS tailors print ads to loyalty members' preferences.
Facebook removes option to block search by name.Continue reading...
Posted by Dale Buss on April 12, 2013 11:53 AM
Condé Nast is used to long lead times and attention to detail with the publication of its high-end titles including Gentlemen's Quarterly, Glamour and Vogue. But in those regards, printing a magazine is nothing next to rolling out an entirely new strategy of brand extension and enhancement in businesses that have little to do with publishing.
Still, Condé Nast has been plowing ahead with its plans to add bars, clubs, restaurants and even a fashion school in various high-profile locations around the world in order to provide completely new sources of revenues, to exploit its magazine and corporate brands in profitable new ways and to produce an ever-more-valuable offset to a traditional magazine-publishing business that—while still comprising a majority of Conde Nast's revenues—isn't a growth industry anymore.
"Our business can no longer be defined strictly as publishing, but takes the form of brand management," Jonathan Newhouse, chairman and CEO of Condé Nast International, told Business of Fashion. "We want to bring the experience of the publishing brands to end users in new forms in order to strengthen the brands and their relevance. Of course, we aim to do so profitably."Continue reading...
Posted by Alicia Ciccone on March 26, 2013 09:28 AM
Honda has the best brand image, according to a Kelly Blue Book study.
FDA abandons graphic cigarette warning labels in favor of new approach.
NYC Mayor Michael Bloomberg launches $12 million ad campaign against the NRA.
Amazon is the most visited online retailer in Europe.
Boeing's Dreamliner completes first flight test since being grounded.
With 1 million users, Fitocracy users are more engaged than any social network besides Facebook.
GQ allows users to personalize its iPad app with MyGQ technology.Continue reading...
Posted by Abe Sauer on October 22, 2012 10:13 AM
Last seen driving a red Volvo and while declaring, "I am Jeremy Lin," the new star of the Houston Rockets can now be seen on the cover of GQ and in new TV commercials as "Basketball Ambassador for KFC China." The NBA's head did KFC one better and more or less declared Lin one of the NBA's most important China ambassadors. But as NBA regular season play begins in the US, should the brands riding Lin's coattails be nervous?Continue reading...
Posted by Mark J. Miller on September 14, 2011 10:01 AM
Vanity Fair's October issue cites Dockers' Alpha Khaki line as the 'it' pants for fall. Yes, Dockers.
Now GQ magazine, long known as the place to check out for men’s fashion news, has cozied up the Levi Strauss owned brand. GQ is spreading the word about its annual Menswear Awards by matching Dockers with its award winner and nominees for a limited edition “collectible” capsule collection.
Fibre2Fashion.com reports that Dockers has partnered with the publication’s Best New Menswear Designer Winner, Alexander Wang, along with five other designers to produce a limited-edition collection.Continue reading...
Posted by Robert Truglia on July 14, 2011 01:00 PM
Earlier this year Esquire announced the launch of their own e-commerce site, Clad, which will sell men’s clothing and accessories. Clad, they propose, will bridge the gap between lifestyle recommendations and the customer shopping experience. Come August, this newest luxury-shopping portal will be live for style-hungry men everywhere.
The site works with JCPenney and will function so that seasonal sales and editors’ picks align with the topics in new issues of the magazine. It also boasts one-click whole outfit purchasing, advanced feature to help you find the perfect fit, and free shipping! But don’t be fooled, Esquire is not revolutionizing the way we buy clothes online. It is just the latest in a slew of editorial e-commerce partnerships.Continue reading...