Posted by Alicia Ciccone on October 11, 2013 09:26 AM
Del Monte to sell consumer products division for $1.68 billion.
Hershey plans to bring China-based Lancaster brand to US market.
Toyota debuts hydrogen prototype as fuel cell race heats up.
Activision's $8.2 billion Vivendi buyout is cleared.
Aereo wins injunction battle against Boston TV station.
Best Buy promises $100 buy-back credit for new iPhones.
Jeff Bezos has built Amazon into a $75 billion 'everything store,' as it looks to show shortform YouTube content on its video service.
Boeing unveils "jumbo killer."
CVS tailors print ads to loyalty members' preferences.
Facebook removes option to block search by name.Continue reading...
Posted by Dale Buss on April 12, 2013 11:53 AM
Condé Nast is used to long lead times and attention to detail with the publication of its high-end titles including Gentlemen's Quarterly, Glamour and Vogue. But in those regards, printing a magazine is nothing next to rolling out an entirely new strategy of brand extension and enhancement in businesses that have little to do with publishing.
Still, Condé Nast has been plowing ahead with its plans to add bars, clubs, restaurants and even a fashion school in various high-profile locations around the world in order to provide completely new sources of revenues, to exploit its magazine and corporate brands in profitable new ways and to produce an ever-more-valuable offset to a traditional magazine-publishing business that—while still comprising a majority of Conde Nast's revenues—isn't a growth industry anymore.
"Our business can no longer be defined strictly as publishing, but takes the form of brand management," Jonathan Newhouse, chairman and CEO of Condé Nast International, told Business of Fashion. "We want to bring the experience of the publishing brands to end users in new forms in order to strengthen the brands and their relevance. Of course, we aim to do so profitably."Continue reading...
Posted by Alicia Ciccone on March 26, 2013 09:28 AM
Honda has the best brand image, according to a Kelly Blue Book study.
FDA abandons graphic cigarette warning labels in favor of new approach.
NYC Mayor Michael Bloomberg launches $12 million ad campaign against the NRA.
Amazon is the most visited online retailer in Europe.
Boeing's Dreamliner completes first flight test since being grounded.
With 1 million users, Fitocracy users are more engaged than any social network besides Facebook.
GQ allows users to personalize its iPad app with MyGQ technology.Continue reading...
Posted by Abe Sauer on October 22, 2012 10:13 AM
Last seen driving a red Volvo and while declaring, "I am Jeremy Lin," the new star of the Houston Rockets can now be seen on the cover of GQ and in new TV commercials as "Basketball Ambassador for KFC China." The NBA's head did KFC one better and more or less declared Lin one of the NBA's most important China ambassadors. But as NBA regular season play begins in the US, should the brands riding Lin's coattails be nervous?Continue reading...
Posted by Mark J. Miller on September 14, 2011 10:01 AM
Vanity Fair's October issue cites Dockers' Alpha Khaki line as the 'it' pants for fall. Yes, Dockers.
Now GQ magazine, long known as the place to check out for men’s fashion news, has cozied up the Levi Strauss owned brand. GQ is spreading the word about its annual Menswear Awards by matching Dockers with its award winner and nominees for a limited edition “collectible” capsule collection.
Fibre2Fashion.com reports that Dockers has partnered with the publication’s Best New Menswear Designer Winner, Alexander Wang, along with five other designers to produce a limited-edition collection.Continue reading...
Posted by Robert Truglia on July 14, 2011 01:00 PM
Earlier this year Esquire announced the launch of their own e-commerce site, Clad, which will sell men’s clothing and accessories. Clad, they propose, will bridge the gap between lifestyle recommendations and the customer shopping experience. Come August, this newest luxury-shopping portal will be live for style-hungry men everywhere.
The site works with JCPenney and will function so that seasonal sales and editors’ picks align with the topics in new issues of the magazine. It also boasts one-click whole outfit purchasing, advanced feature to help you find the perfect fit, and free shipping! But don’t be fooled, Esquire is not revolutionizing the way we buy clothes online. It is just the latest in a slew of editorial e-commerce partnerships.Continue reading...
Posted by Abe Sauer on July 13, 2011 05:30 PM
A few days ago, we addressed concerns from Forbes about product placement on Sarah Palin's Newsweek magazine cover.
Forbes cited rules by ASME (the American Society of Magazine Editors) regarding covers and product placement, to wit: “The cover and spine should not be used to advertise products other than the magazine itself."
What, then, does that mean for the latest cover of GQ?Continue reading...
Posted by Dale Buss on June 17, 2011 09:00 AM
AARP rolls out new Betty White spots as organization ends opposition to cutting Social Security benefits.
Alibaba revamps consumer business.
BJ's Wholesale gets a serious bidder.
BP's former CEO Tony Hayward sees payday in new venture IPO.
Capital One to pay $9B for ING Direct, subject to regulatory approval.
Casey Anthony case dubbed "social media trial of the century."
Chrysler faces high expectations for 300.Continue reading...