brand news

Brand News: AT&T, GE, Colgate and more

Posted by Dale Buss on August 14, 2014 09:32 AM

TOP STORIES

AT&T slashes prices on iPads, expands ultrafast GigaPower broadband to Dallas.

Cisco plans to cut 6,000 jobs.

GE talks with Electrolux and Quirky about selling home-appliance unit.

Colgate's use of triclosan in Total sparks debate.

T-Mobile CFO calls Iliad offer "inadequate."

MORE BRAND NEWS

Applebee's teases new burgers with digital campaign.

Burger King drops "Satisfries."

Buzzfeed explains new business model.

Comcast experiments with marathoning TV shows.

Discovery sees debunking Shark Week become a cottage industry.Continue reading...

brand news

Brand News: Malaysia Airlines, Lululemon, iPhone 6 and more

Posted by Shirley Brady on August 8, 2014 08:45 AM

TOP STORIES

Malaysia Airlines will be privatized and given "complete overhaul" after union demands CEO resignation.

Lululemon founder sells half his stake, ending fighting.

AT&T turns to a detective and an astronaut to promote U-verse TV app.

Apple's iPhone 6 reveal slated for Sept. 9th as brand sees India momentum, a reprieve in China, EU green light for retail trademark application, and files for HealthKit trademark .

Twitter tweaks ad pricing and hints at e-commerce as Facebook pushes small business ads, bans incentivizing page likes, and faces class action lawsuit in Europe over data breaches.

MORE BRAND NEWS

adidas increases digital marketing investment and releases Selena Gomez promo for NEO.Continue reading...

mobile brands

Samsung Brings Its A-Game with Content-Heavy Galaxy Tab S

Posted by Sheila Shayon on June 13, 2014 11:02 AM

The latest tablet from Samsung just put the Apple iPad on notice. 

The super-thin, super-light Samsung Galaxy Tab S was unveiled Thursday in New York, and is bound to make a big splash in the consumer electronics market that has arguably taken a bit of downturn. Combining the best and latest technology that the mobile phone leader has to offer, the tablet boasts an adaptive display that's geared towards those who watch tons of videos.

With its focus on making great content easier to digest on-the-go, Samsung also revealed a line up of new content partnerships that will make interacting with other brands incredibly easy.Continue reading...

brand extensions

SELF Builds Out Lifestyle Brand with New Frozen Foods Line

Posted by Sheila Shayon on February 26, 2014 10:57 AM

With the print business in survival mode, it's no surprise that Conde Nast, one of the world's largest publishers of magazines, is looking for new branding opportunities. 

One print brand ripe for extension is SELF magazine, which just launched its own line of frozen meals in 2,900 stores in 37 US states, including Kroger, Stop & Shop and Whole Foods under the SELF Healthy Kitchen brand. 

“It should be easy to be healthy, and that’s why we’ve created SELF Healthy Kitchen," said Lucy Danziger, SELF editor-in-chief in a press release. “Our point of difference is that these meals will be both delicious and good for your body. Health-minded consumers looking for convenient, economical ways to eat better will love every bite!”

SELF’s editors teamed up with award-winning Chef Calvin Harris’s Benevida Foods to create the new line that features eight entrées such as Southwest Style Chicken Enchilada with Rice and Sweet Potatoes, Three Cheese Lasagna with Beef and Marinara and Steak with Portobello Mushrooms in a Red Wine Sauce, with single-serving meals averaging $4.99.

“When you enjoy a SELF Healthy Kitchen meal, you can trust that you’re eating quality ingredients because I sourced them myself,” said Chef Calvin Harris in the press release. “This is food that will not only make you feel good, but you’ll feel great about feeding to your family.”Continue reading...

brands under fire

Duck Hunt: Media Firestorm Ignites Over Duck Dynasty Star's Anti-Gay Comments

Posted by Sheila Shayon on December 19, 2013 02:51 PM

Duck Dynasty star Phil Robertson has been put on an "indefinite hiatus" from A&E’s wildly-popular reality series following inflammatory remarks about the LGBT community in an interview for GQ magazine’s January issue.

Robertson, founder of the Duck Commander family business called gays "homosexual offenders" who would not "inherit the Kingdom of God," saying, "But hey, sin: It's not logical, my man… "It's just not logical." 

A&E Networks issued a statement after the remarks were published:

"We are extremely disappointed to have read Phil Robertson's comments in GQ, which are based on his own personal beliefs and are not reflected in the series 'Duck Dynasty.' His personal views in no way reflect those of A+E Networks, who have always been strong supporters and champions of the LGBT community.” 

Robertson gave a personal statement to Fox411 yesterday, saying, in part, "I would never treat anyone with disrespect just because they are different from me. We are all created by the Almighty and like Him, I love all of humanity. We would all be better off if we loved God and loved each other."Continue reading...

brand news

In the News: Del Monte, Hershey, Toyota and more

Posted by Alicia Ciccone on October 11, 2013 09:26 AM

In the News

Del Monte to sell consumer products division for $1.68 billion.

Hershey plans to bring China-based Lancaster brand to US market. 

Toyota debuts hydrogen prototype as fuel cell race heats up. 

Activision's $8.2 billion Vivendi buyout is cleared. 

Aereo wins injunction battle against Boston TV station.

Best Buy promises $100 buy-back credit for new iPhones. 

Jeff Bezos has built Amazon into a $75 billion 'everything store,' as it looks to show shortform YouTube content on its video service. 

Boeing unveils "jumbo killer."

CVS tailors print ads to loyalty members' preferences.

Facebook removes option to block search by name.Continue reading...

brand extensions

Condé Nast Extends Magazine Brands into Bar and Restaurant Scene

Posted by Dale Buss on April 12, 2013 11:53 AM

Condé Nast is used to long lead times and attention to detail with the publication of its high-end titles including Gentlemen's Quarterly, Glamour and Vogue. But in those regards, printing a magazine is nothing next to rolling out an entirely new strategy of brand extension and enhancement in businesses that have little to do with publishing.

Still, Condé Nast has been plowing ahead with its plans to add bars, clubs, restaurants and even a fashion school in various high-profile locations around the world in order to provide completely new sources of revenues, to exploit its magazine and corporate brands in profitable new ways and to produce an ever-more-valuable offset to a traditional magazine-publishing business that—while still comprising a majority of Conde Nast's revenues—isn't a growth industry anymore.

"Our business can no longer be defined strictly as publishing, but takes the form of brand management," Jonathan Newhouse, chairman and CEO of Condé Nast International, told Business of Fashion. "We want to bring the experience of the publishing brands to end users in new forms in order to strengthen the brands and their relevance. Of course, we aim to do so profitably."Continue reading...

brand news

In the News: Honda, FDA, Michael Bloomberg and more

Posted by Alicia Ciccone on March 26, 2013 09:28 AM

In the News

Honda has the best brand image, according to a Kelly Blue Book study.

FDA abandons graphic cigarette warning labels in favor of new approach.

NYC Mayor Michael Bloomberg launches $12 million ad campaign against the NRA.

Amazon is the most visited online retailer in Europe.

Boeing's Dreamliner completes first flight test since being grounded.

With 1 million users, Fitocracy users are more engaged than any social network besides Facebook.

GQ allows users to personalize its iPad app with MyGQ technology.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements