Posted by Shirley Brady on August 14, 2012 08:56 AM
Apple rumor created by Swedes as a prank goes viral.
BP nets $2.5bn in deal to sell Californian refinery business and Arco brand.
Canada's media ownership concentration criticized in new report.
Chad Johnson negates powerful personal brand as VH1 series cancelled.
Cosmopolitan founder Helen Gurley Brown passes, remembered, at 90.
Dewar's global brand ambassador chats with the New York Times.
Ford banks on 2013 Fiesta.
GE and Chobani take gold in Ace Metrix Olympics ad ranker.
HarperCollins plans pop-up record store to promote new book.Continue reading...
Posted by Sheila Shayon on August 13, 2012 05:07 PM
It’s a wrap for the London 2012 Olympics, and in addition to the new athletic records that were set, fans, brands and athletes interacting together collectively took the gold as the undisputed winner of the first Social Olympics.
From the opening ceremony on July 27th, which generated 9.66 million tweets (and in the next 24 hours more than all those during the entire 2008 Summer Olympics in Beijing), a total of more than 150 million tweets were shared during and about the Olympics.
World's Fastest Man™ Usain Bolt was the most talked about athlete, inspiring a blinding fast 80,000 tweets per minute (TPM) during his gold medal-winning 200m sprint and 74,000 TPM during his 100m run, while the Spice Girls reunion at the closing ceremony inspired 116,000 TPM.
Twitter's recap highlights other social highlights of these games including: Michael Phelps and Tom Daley trailing Bolt as the most discussed athletes, and Andy Murray, third-highest at 57,000 TPM after winning the gold medal in men’s tennis singles.Continue reading...