Posted by Sheila Shayon on January 14, 2015 02:07 PM
At the US National Retail Federation's 2015 Big Show expo in New York this week, one of the big themes is personalization.
From customizing the online shopping experience to using beacons to engage customers' needs and interests in-store, from smart shopping carts to smart changing rooms (such as eBay's high tech stores with Rebecca Minkoff), better understanding shoppers' needs is one of retailers' biggest challenges—and one that tech-savvy brands are eager to help solve.
The result is a bigger push to track shoppers in-store in order to create more personalized service, and to track products in real time. Continue reading...
Posted by Dale Buss on October 30, 2014 01:28 PM
In the 90s, Kohl's challenged JCPenney, Sears and other former kings of retail with what then was a revolutionary formula: name brands, affordable prices, heavy promotion and shopper convenience. Kohl's leveraged this formula to nationwide expansion in the U.S. and knocked its rivals out of the park.
A couple of decades later, its momentum slowed, CEO Kevin Mansell and Chief Customer Officer Michelle Gass are promising to lead the king of mid-market apparel retailing out of its long wilderness.
Admitting that its stores "haven't been the most inspiring," Mansell revealed a "complete change in the way we run our business," including a new look and feel, a refreshed inventory that's now customized by store (not region), more big-name brands, and the promise of "surprise" and delight in stores under the banner "Find Your Yes."
And then there's its Thanksgiving/Black Friday plans.Continue reading...
Posted by Dale Buss on November 22, 2013 09:14 AM
IKEA under investigation in France for snooping on workers.
Walgreens opens nation's first energy-net-zero retail store.
Microsoft heats up gaming-console wars with debut of Xbox One.
Air New Zealand launches "Middle Earth" campaign tied to release of The Hobbit movie.
Acer brings back founder without pay to help struggling PC maker.
Amazon amps up for winning holiday as executive predicts quantum leap in online alcohol sales.
Apple wins a patent retrial against Samsung.
Bauer Media launches digital brand aimed at wealthy young women.
Beam and Cinnabon to introduce co-branded vodka.
Caterpillar is probed for possibly dumping parts in the ocean.Continue reading...
Posted by Dale Buss on August 26, 2013 09:18 AM
Turner Broadcasting turns attention to 'Upwave' wellness network.
American Express ranks highest in credit-card customer satisfaction.
Toyota hustles to remedy low crash ratings.
Amgen buys Onyx for $10 billion in cancer drug play.
Duck Dynasty's calculated push into entertainment has turned out well.
ESPN returns Keith Olbermann today.
Facebook opts to dump physical gifts from platform.
GM eyes diesel option for new Colorado and Canyon light pickups and pays to make dealers' web sites better.
Gamestop wins from new Xbox and Play Station.
Hillshire Brands brings "spontaneous consumption" to meat aisle.
Hormel battles high pork-belly costs.Continue reading...
Posted by Mark J. Miller on January 4, 2013 04:49 PM
As America’s economy climbs back from some brutal years, plenty of folks are still looking for work. No matter how desperate they are, though, there are a few companies that they might want to avoid.
One of them is satellite TV provider Dish Network. It already has 26,000 employees, but the word is that not too many of them are happy. Last August, 24/7 Wall Street named it the Worst Company to Work for in America. Now that’s an accolade to put on your LinkedIn profile.
What makes it so bad? “Long hours, lack of paid holidays, and way too much mandatory overtime,” Bloomberg Businessweek reports. And it’s all because of one man: the 59-year-old legendary founder and chairman of Dish, Charlie Ergen, who maintains 53.2 percent of the company’s shares and 90.4 percent of the voting rights.
Ergen has never met a penny he didn't pinch. And while that sometimes means making shrewd business decisions, it also means making such choices as installing fingerprint scanners at the doors to company headquarters that are rigged to send emails directly to HR if an employee is late. The company only put in the scanners after Ergen noticed that the key/badge system was being circumvented by employees badging in for coworkers.
And the renowned cable-hater certainly has an eye for such detail.Continue reading...
social media watch
Posted by Sheila Shayon on February 17, 2012 01:01 PM
While Google+ is looking to boost brand connections with consumers, the upper hand still goes to Facebook — which has unveiled a range of features to better connect its users with brands.
That includes a just-announced line-up of media-branded apps coming to Timeline through the social network’s open graph including Buzzfeed, CBS Local (Los Angeles and New York versions), CMT, Jon Stewart's The Daily Show, GetGlue, Huffington Post, Mashable, MSNBC.com, MTV News, Pixable, Sporting News, and MSNBC.Continue reading...
Posted by Dale Buss on November 18, 2011 09:02 AM
Accenture introduces global brand campaign.
Alamo trademark flap resolved in Texas.
Anna's Thins cookies adopt a new look.
Apple's iPad tested as voting device in Oregon, continues "App Store" fight with Amazon.
Best Buy ups holiday spending and introduces "Game On, Santa" campaign.
Boeing wins its biggest-ever commercial-jet deal even as mechanism for deal is criticized.
Cannes adds Mobile Lions award.
Coach pushes for China to become its No. 1 market within three years.
Deutsche Borse and NYSE seek to appease European Union.
Fiat introduces another TV commercial featuring Jennifer Lopez and its Gucci edition.Continue reading...
Posted by Dale Buss on October 31, 2011 08:59 AM
Alfa Romeo launches Aquabatics social campaign.
AOL plays catch-up in mobile.
Buick is paying dividends for GM.
CNN said to be revamping its morning lineup.
DirecTV takes dispute with Fox to the web.
Disney leads big brands on apps front, while Disney-ABC extends Netflix and Amazon content deals.
DreamWorks' Puss in Boots wins the weekend box office by a whisker.
Facebook changes mean "reach" is up but "frequency" is down.Continue reading...