Deutsche Boerse agreed to buy NYSE Euronext for $10.2 billion in a "politically charged deal" that would create the world's largest exchange operator and put it under German control.

CBS news correspondent Lara Logan is recovering from a 'brutal' attack in Cairo.

Chevron disputes judge's Amazon ruling while Ecuadorians plan to fight for more. 

Apple unveils iPad subscription plan.

BHP Billiton to return $10 billion to shareholders.

Danone warns about looming price hikes due to rising food costs.Continue reading...

How does a 63-year old brand re-invent itself and become the potential Number 2 competitor in the $6 billion hair care market? Although it fits neatly into the niche between bargain brands and premium brands, Tresemme has higher aspirations.

In a positive sign, it boasted organic sales growth in the second quarter of 2010 approaching 13%, even though the US hair care market has been hurt by a lingering recession.

Casey Keller, president of Alberto-Culver U.S., which owns the Tresemme brand, tells Ad Age, "Our positioning of professional performance at an affordable price is really hitting a sweet spot right now for women."Continue reading...

The realm of brand extensions just became a little more fashionable, as television is taking one of its most popular brands into the world of gaming.

Emerging designers can now create their own collections for a virtual fashion show. A “Project Runway” video game launches today where aspiring fashionistas create their own looks to compete in a runway challenge. Players have the ability to choose makeup and a hairstyle to complete each look. On the Wii Balance Board, players can also strut their stuff.Continue reading...