Posted by Shirley Brady on February 15, 2011 06:15 PM
Deutsche Boerse agreed to buy NYSE Euronext for $10.2 billion in a "politically charged deal" that would create the world's largest exchange operator and put it under German control.
CBS news correspondent Lara Logan is recovering from a 'brutal' attack in Cairo.
Chevron disputes judge's Amazon ruling while Ecuadorians plan to fight for more.
Apple unveils iPad subscription plan.
BHP Billiton to return $10 billion to shareholders.
Danone warns about looming price hikes due to rising food costs.Continue reading...
Posted by Barry Silverstein on September 1, 2010 01:45 PM
How does a 63-year old brand re-invent itself and become the potential Number 2 competitor in the $6 billion hair care market? Although it fits neatly into the niche between bargain brands and premium brands, Tresemme has higher aspirations.
In a positive sign, it boasted organic sales growth in the second quarter of 2010 approaching 13%, even though the US hair care market has been hurt by a lingering recession.
Casey Keller, president of Alberto-Culver U.S., which owns the Tresemme brand, tells Ad Age, "Our positioning of professional performance at an affordable price is really hitting a sweet spot right now for women."Continue reading...
Posted by Suzanne Blecher on March 2, 2010 04:27 PM
The realm of brand extensions just became a little more fashionable, as television is taking one of its most popular brands into the world of gaming.
Emerging designers can now create their own collections for a virtual fashion show. A “Project Runway” video game launches today where aspiring fashionistas create their own looks to compete in a runway challenge. Players have the ability to choose makeup and a hairstyle to complete each look. On the Wii Balance Board, players can also strut their stuff.Continue reading...