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social marketing

NBA’s Brooklyn Nets Woo Fans to Barclays Center with Socialcam

Posted by Sheila Shayon on May 22, 2012 10:07 AM

The social video sharing app Socialcam, just scored the NBA’s (and Jay-Z's) Brooklyn Nets, formerly known as the New Jersey Nets.

Their “Hello Brooklyn” campaign (watch below) is a pitch to the team’s community of fans, 35 million and growing, and takes users on a subway ride to their new home for the 2012-13 NBA season at the new Barclays Center.

The mobile app for shooting, editing, and sharing videos via smartphone is jousting for position in an increasingly competitive arena fueled by Facebook’s $1 billion acquisition of Instagram.Continue reading...

sip on this

Funny or Try: Pepsi NEXT Brings Internet Taste Test to Facebook

Posted by Sheila Shayon on April 4, 2012 02:01 PM

PepsiCo is taking humorous branded entertainment very seriously. Witness the digital campaign to promote its now-rolling-out Pepsi NEXT beverage: "Drink It to Believe It," offering the first-ever "Internet Taste Test" on Facebook.

Combining humor and a virtual sensory experience, the campaign kicks-off with comedian Rob Riggle in a ‘how-to’ video, above, about the test while watching his online persona "trying" Pepsi NEXT. Other video impressions of digerati "taking their first sip" of the new cola with 60% less sugar include social marketing maven Gary Vaynerchuk and Internet meme, Scumbag Steve.

The Internet Taste Test Facebook app invites fans to opt in for the chance to watch themselves "taste" new Pepsi NEXT as a dozen Funny or Die improv comics perform their impressions using information from social profiles, like "likes" and “experiences.”Continue reading...

brand news

In the News: Airbnb, Borders, Ryanair & more

Posted by Dale Buss on July 26, 2011 09:00 AM

In the News

Airbnb fetches $1 billion initial value.

Bentley ponders adding SUV.

Borders sees talks to save a few dozen stores fail.

Credit Suisse eyes layoffs.

EA Sports taps into college-football devotion.

Ford reports profit dip due to cost pressures.

GE moves its x-ray headquarters to China.Continue reading...

generation why

Bottoms Up? Nielsen Projects Millennial Alcohol Buying Trends

Posted by Jennifer Sokolowski on January 27, 2011 12:30 PM

Interest  in the Millennials — the generation born between the late ‘70s and the early ‘90s — is greater than ever among brand marketers. And as the youngest members of this large generation reach legal drinking age, Millennials, who will make up 40% of Americans age 21 and over within the next 10 years, are about to become even more compelling for alcohol brands.

According to Nielsen, one of the biggest differences between Millennials and previous generations is that they are much more open to trying new alcoholic beverages. While most of them still prefer beer, they buy more wine and liquor than previous generations did at the same age. Thus the typical pattern of maturing into buying more wine and spirits later in life may not apply to them.Continue reading...

brand and bottle

Wine Brands Go Mobile, Social

Posted by Barry Silverstein on May 6, 2010 01:15 PM

The last two years were hardly vintage years for wine-makers. Strapped consumers have not stopped drinking wine, but they've sopped up more of the cheap stuff, so it has been tough going for pricey wine brands.

That's why Constellation Brands, the largest producer of wine in the world, is trying some breakthrough techniques to promote such wine brands as Estancia, Ravenswood and Robert Mondavi. Not surprisingly, those techniques include a considerable investment in digital media and interactivity.

One initiative, targeting under-35 consumers, is a first for wine brands.

Constellation is testing a mobile application, available for the iPhone and BlackBerry, that allows consumers to scan bar codes on bottles of wine. In return, they'll receive additional details about the wines, some of which will be delivered as video, such as tips on wine/food pairings.Continue reading...

brand news

Headline Roundup: You're Branded

Posted by Stephanie Startz on October 14, 2009 07:39 AM

Royal Bank of Scotland may be forced to sell 300 branches. [Times of London]

Ford recalls 14.3 million vehicles over faulty switches. [WaPo]

Pepsi, Anheuser-Busch form purchasing association for goods and services. [NY Times]

PepsiCo's Amp Energy drink draws anger over "pick-up artist" iPhone app. [WSJ]

Soda tax to fund health care and fight obesity could shake up beverage industry. [NPR]

P&G to focus on value-based items, emerging markets to ensure growth. [NY Times]

Kellogg's will laser-brand individual flakes Corn Flakes. [Telegraph]

(More headlines: Ivanka Trump, Michelin in Japan.)Continue reading...

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