brand vs. brand
Posted by Dale Buss on December 11, 2012 01:24 PM
Fiat faces more and more problems in the struggling European car market, so it's got to make more progress than company executives initially had hoped in the U.S. market — and faster than they'd planned.
So Fiat is turning up the voltage. In tandem with other Chrysler-owned brands, it is offering what it calls Conquest Bonus Cash as an incentive to U.S. buyers who own Volkswagens to switch. They'll give $1,000, through January 2, to any VW owner who buys one of their cars except for a handful of excepted models.
This isn't a usual tactic — the last time Chrysler did it was 2010, targeting Toyota. "We believe the Dodge Dart, for example, would appeal to current Volkswagen owners," Ralph Kisiel, a Chrysler spokesman, told brandchannel. Customers don't even have to give up their VW to qualify.Continue reading...
out and about
Posted by Dale Buss on February 29, 2012 02:01 PM
It's not exactly Coke vs. Pepsi, or Chevy vs. Ford, but the intensifying battle of the gas-pump TV networks just got a little more interesting.
Outcast just signed an exclusive deal with Fox News Channel to distribute its programming to more than 13,000 screens at gas station in 130 U.S. markets via its PumpTop TV network. Its rival, Gas Station TV (GSTV), has been adding branded content as well, including news reports from Bloomberg TV.
In the distribution battle to win valuable eyeball-level distribution via gas stations, expect more exclusive programming deals with big media brands as the duelling "networks" spread across America. It's also good news for brand marketers, expanding the quality of "place-based" or out-of-home opportunities to reach drivers.Continue reading...
Posted by Dale Buss on September 29, 2011 08:59 AM
Amazon launches tablet skirmish against Apple with Kindle Fire.
Darden targets sluggish performance of Olive Garden brand.
DreamWorks may take over distribution of its own films.
Electronic Arts will feature romping Sports Illustrated models in new video game.
Family Dollar keeps expanding.
Ford considers adding 10,000 jobs and moving Fusion production to the U.S. from Mexico, Bloomberg says.
Gas Station TV gets to distribute Bloomberg news content at the pump.Continue reading...
Posted by Dale Buss on March 3, 2011 05:36 PM
Alfa Romeo lures European auto giants.
AOL said to acquire Outside.In, a hyperlocal media network.
Beyonce, Mariah Carey and Nelly Furtado caught up in Gaddafi scandal.
BP denies bonuses to three top executives over oil spill.
Burberry designer lauded for tech savvy by Vogue.
Chevrolet readies experiential events for SXSW.
Chrysler recalls a quarter-million vehicles, while spider prompts Mazda recall.Continue reading...
Posted by Dale Buss on January 16, 2011 05:30 PM
The operators of Gas Station TV have been touting the effectiveness of their unusual medium for a few years now. They provide news updates, short-format programming and advertising at thousands of pumps in more than 100 of the biggest US markets through 13 of the nation’s leading gas retailers.
And now, PepsiCo has confirmed what “GSTV” has been saying. GSTV was named winner of the Best Retail Marketing Campaign of 2010 at the Pepsi Media Summit.Continue reading...
Posted by Dale Buss on August 12, 2010 09:15 AM
Anheuser-Busch InBev reaps volume gains from its big marketing bet on the 2010 FIFA World Cup.
Apple, Method and Virgin Atlantic succeed in creating “brand experiences,” according to a new Forrester report.
Barnes & Noble is seen as likely to settle its litigation with investor Ronald Burkle.
Best Buy and Macy’s get behind store-based Shopkick mobile-phone app.
ESPN partners with Gas Station TV for brand integration.
Facebook objects to the net-neutrality plan hatched by Google and Verizon.
GM's turnaround continues with $1.3-billion second-quarter profit, bolstering the case for an IPO.Continue reading...
video killed the _____ star
Posted by Sheila Shayon on June 17, 2010 03:00 PM
3GTv, a new retailer-based advertising platform, is placing TV screens in U.S. supermarkets this summer in a move to give advertisers new shelf space and an opportunity to sell their wares at point-of-sale, the impulse buy ‘moment of truth.’
Automated Media Services will test the 3GTv concept in Washington, D.C.- area Bloom grocery stores this summer. Execs at AMS, whose backgrounds combine television, advertising and marketing, have raised $10 million to develop and launch the service.
"3GTv Networks creates the ultimate win/win scenario for retailers, marketers, agencies and shoppers," said Steve Grubbs, former CEO of Omnicom Media Group Entertainment & Sports, who recently joined AMS as an advisor.Continue reading...