Sony Mobile’s first 4G LTE smartphone, the Xperia ion (now available exclusively in the U.S. from AT&T), is tying into Sony's movie release of The Amazing Spider-Man on July 3rd in Sony’s first-ever national TV spot for the new device. (The Experia was promoted in a campaign directed by Wes Anderson that kicked off in Europe.)

The new :60 U.S. spot, titled “One Block,” takes viewers on an entertaining, imaginative journey following an Xperia ion-engrossed user walking to his apartment, as the experiences on his phone come to life around him. It's also a bit of a game for brand-spotters, as it comes with a pitch: "To show what it's like when everything's in HD, we hid different movies, TV shows, songs, bands and games from the Sony universe on a city street. See if you can guess all of them."Continue reading...

In a video born to go viral, Pepsi uploaded this video on YouTube of Dancing with the Stars choreographer Mark Ballas showing off some fancy footwork with a can of Diet Pepsi on his head. 

ABC announced the next batch of DWTS competitors today, with Ballas pairing up with Welsh opera star Katherine Jenkins in the 14th season, which starts on Monday, March 19th.

Other new cast members include tennis legend Martina Navratilova, and singers Gladys Knight and Gavin DeGraw. Ballas also choreographed Diet Pepsi's recent commercial featuring another ABC star, Modern Family's Sofia Vergara, dancing her heart out to promote Diet Pepsi's skinny can.