crowdsourcing

This Year's Hot New Designer? You

Posted by Sheila Shayon on May 17, 2010 01:24 PM

Project Runway is taking a step closer to real-life thanks to a 22-year-old entrepreneur. Customers can design their own dress shirts – from fabric to placket to collar - with the help of Fan Bi's company and website, Blank Label.

As he told The New York Times from Shanghai, where the custom shirts are assembled and shipped worldwide in four weeks, “The value proposition of customization at retail prices was a cornerstone of our company from the very start.”

Blank Label is part of a growing movement of brands partnering with consumers by leveraging the interactivity of the web, enabling users to have a hand to put a stamp on brands and play designer. BMW, in one high-profile example, is now letting customers design their own cars in the US.Continue reading...

brand news

Headline Roundup: Hands-On Opportunity

Posted by Sara Zucker on April 8, 2010 07:11 AM

Gemvara turns consumers into jewelry designers. [TechCrunch]

Design products with the help of Quirky.com. [Daily Finance]

Google is doing well enough to hire more employees. [Mediaweek]

Bed Bath & Beyond surprises with high sales. [Daily Finance]

Fashion brand Diesel has restructured and divided. [WWD]

Vitaminwater, Polaroid promote on 'Gossip Girl.' [Adweek]Continue reading...

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