Posted by Shirley Brady on June 1, 2011 10:00 AM
Intel may be touting its latest product launch — ultrabooks — but it's also looking to inspire and engage consumers, which is why it keeps anthropologist Genevieve Bell on staff. To that end, it's expanding the Visual Life campaign which was introduced in January at CES with a new short film and an interactive social web experience.
The latter, a digital brand experience called The Museum of Me, has already garnered more than 20,000 Facebook likes — which is fitting, as the project aims to turn your Facebook profile into a work of art.Continue reading...
Posted by Shirley Brady on September 23, 2010 01:00 PM
Genevieve Bell, an Australian with a doctorate in cultural anthropology, is finding herself in the spotlight these days.
Intel's director of user experience (technically, "interaction and experience research") leads a team of social scientists within the brand's digital home group is profiled this month in Fortune magazine, where she comments about her work:
"As an anthropologist, I couldn't have picked anything more fertile. But let me be clear: I don't believe that technology changes us; we choose to be changed by it. My BlackBerry doesn't wake up in the morning and say, 'What will I do today?'"
Fortune's profile calls Dr. Bell "one of the world's foremost thinkers on the intersection of technology and humanity." She also caught Fast Company's attention, which you can see a snippet of after the jump. Follow her Intel blogging for more insights.Continue reading...