Posted by Dale Buss on March 13, 2013 09:39 AM
FTC clarifies rules for social and mobile advertising.
Reader's Digest reports big gains among advertisers and readers.
Samsung deals with high expectations for Galaxy S IV as it outspends Apple on marketing.
BBC World News launches global marketing campaign.
Boeing gets FAA initial approval of battery fix for Dreamliner and wins $15 billion order from Ryanair for current 737 plane, report says.
Cadbury's Silk undergoing brand "renovation."
Chevrolet accelerates dealer infotainment training.Continue reading...
brand and bottle
Posted by Mark J. Miller on February 18, 2013 07:02 PM
If there are two things that Angelina Jolie and Brad Pitt need it’s more money and more publicity. So the pair will release their first wine from their organic 1,000-acre French estate, Chateau Miraval, next month with their names on the bottle, Bloomberg News reports.
The rosé, formerly known as “Pink Floyd,” will be labeled as Miraval and feature Pitt and Jolie’s names on the back of the bottle along with Perrin, the family that Brangelina has partnered with to help create and distribute the wine. The trio will also distribute a white later this year and reds in 2014. “We are intimately involved and quite enthused over the wine project with our friends the Perrin family,” Pitt said via his publicist.
One thing that brought Perrin and Pitt-Jolie together was the fact that both vineyards grow their vines organically, something the Perrin family has been doing since 1950. Now the Hollywood escapees are joining a long line of celebs who have extended their personal brands to alcohol brands.Continue reading...
Posted by Mark J. Miller on June 18, 2012 02:59 PM
When you manufacture electric razors, you spend a lot of time thinking about the shape of people’s faces and noticing how much the simple construction and care of a face communicates about somebody.
Procter & Gamble’s Braun brand took that notion and created the “Wear your face” campaign, which is now turning into a book that will benefit UNICEF. The book, Wear Your Face: Portraits of Men of Varying Ages, Origin, and Character, was the idea of BBDO Proximity Duesseldorf creative director Olaf Reys, who worked on the Braun campaign for P&G.
Reys teamed up with some of the world’s best-known photographers to capture some of the world’s best-known faces, including George Clooney, Robert de Niro, Mickey Rourke, and Mick Jagger.
“Today the male public image is multifaceted and malleable, presenting a kaleidoscope of diversity and sophistication,” Reys said in a press release. “The work I amassed is a visual documentation of how far society has moved towards a more tolerant interpretation of masculinity – and femininity.”Continue reading...
Posted by Abe Sauer on October 13, 2011 12:39 PM
Don't tell George Clooney's commercial spouse, but it seems that just a month after the A-list star wed Norwegian bank DNB NOR, he's cheating with Mercedes Benz China.Continue reading...
Posted by Michael Waltzer on September 20, 2011 04:30 PM
It seems that George Clooney has finally gotten married... In a commercial for Norwegian bank DNB NOR. The video starts off, a la The Hangover, with a disoriented bride in a trashed hotel room. She looks around, finds her dress, and realizes she had been married the night before.
Franticly looking for clues to what happened, she goes through pictures of her with an unknown groom. All of a sudden George walks in claiming he didn't want to wake her up. They look at online real estate, and the commercial ends with the voiceover, "Some people are lucky in life. For the rest of us, saving up can be smart."
Sorry bachelorettes, although it was just a commercial, Clooney is currently dating someone (WWE star Stacy Keibler). But there's enough of him to go around... in commercials at least.Continue reading...
Posted by Shirley Brady on September 19, 2011 06:34 PM
Apple "iPhone 5 in October" rumors heat up and cases appear, while Samsung sues to pre-emptively block the device in Korea.
Netflix's Qwikster spin-off proves a turn-off to observers, subscribers and Wall Street.
Tyson Foods releases social campaign for Feeding America, and settles 12-year legal battle with employees with $32M settlement.
AT&T faces tough battle with seven states backing DoJ suit.
Facebook and Time Warner's CNN and Cartoon Network team up on anti-bullying pledge app.
Jarritos Mexican soda appeals to non-Hispanic young men with new campaign.
Kenshoo expands relationship with Omnicom's Annalect.
Lego enhances augmented reality packaging.Continue reading...
Posted by Shirley Brady on May 10, 2011 08:00 PM
Microsoft revives "I'm a PC" tagline to promote Windows 7 PCs (above) in tough market ... to mixed reviews.
Below, new TV commercials from McDonald's, Disney, Volkswagen, Land Rover, George Clooney and more.Continue reading...
Posted by Caroline Smith on January 7, 2011 05:00 PM
Apple opposes proposal on CEO succession planning, and reports iPhone in-app purchases almost equal to download revenue.
Billboard & Nielsen SoundScan list Taylor Swift as the top-selling and most-played artist of 2010.
FDA warns public of continued extortion scam by FDA impersonators.
Ford unveils Focus Electric with MyFord Mobile smartphone integration.
Emmanuelle Alt takes over as editor at French Vogue.Continue reading...