Interbrand IQ: The Best Asian Brands Issue

rss

brands with balls

Root For The (New Georgia State) Home Team

Posted by Anthony Zumpano on October 14, 2009 05:49 PM

Georgia State University is rebranding -- not just the look of its athletics department, but also its sound. A new fight song will complement a redesigned logo and mascot as part of a revamped sports program, which includes its first football team and marching band.

With the exception of a few basketball powerhouses, a college’s football team is usually the most prominent part of an athletics program, and a fight song, such as the Notre Dame Victory March, is linked to the team and its fans as much as Big Macs are to the “two all-beef patties” jingle.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein