Interbrand IQ: The Best Asian Brands Issue

rss

brand evolution

Happy Birthday, Gerber! You Don't Look a Year Over 18 Months

Posted by Mark J. Miller on April 10, 2013 06:19 PM

Gerber, the iconic baby food brand, is celebrating its 85th birthday with a milestone social media-centric giveaway.

For 85 straight days, Gerber will select a fan that has 'liked' its Facebook page and entered the contest and give each of them $585. To cap it off, the company will finish up on June 30 with a whopping $20,085 payout to the final victor. in order to win, fans need to enter the contest every day. To up their chances of winning the big prize at the end, folks can gain five extra entries by sharing the contest with their pals.Continue reading...

health matters

Gerber Challenged as USDA Releases New Dietary Guidelines

Posted by Shirley Brady on January 31, 2011 01:00 PM

As the USDA releases new dietary guidelines today urging Americans to consume less salt and more dairy and fresh fruit, and takes public comments on its proposal to make school meals healthier, the Gerber baby food company finds itself the target of a pediatrician-led campaign as the leading producer of white rice cereal. 

While the cereal is favored by moms as a gluten-free, allergy-free meal for spoon-feeding babies, Stanford University's Dr. Alan Greene is backing a "White Out" campaign. He believes it's a high-calorie, processed white flour "sugar-like" high Glycemic Index food that sets up infants to become obese children and adults.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein