Posted by Abe Sauer on December 6, 2010 03:15 PM
After last week's look at a Coors product placement in the upcoming PG-rated Tron: Legacy, which prompted a revisiting of the the Coors placement in the classic E.T., we presented three PG or PG-13 films with alcohol product placement. Could you name them?Continue reading...
Posted by Abe Sauer on November 16, 2009 06:38 PM
Audiences are eagerly awaiting the release of the film adaptation of the Pulitzer Prize-winning novel The Road, opening November 25. And fans want adherence to the bleak, original Cormac McCarthy novel.
But not really.
Reports from early screenings are surfacing that scenes including "product placements" in the film, especially one with a can of Coca-Cola, are drawing groans. But as the film's director John Hilcoat explains, he was just being loyal to the source:
There’s some people who don’t know the book and have picked up on this in the film and say, Why did they go for such a blatant product placement?Continue reading...
Posted by Abe Sauer on October 19, 2009 09:36 AM
As noted by our brandcameo product placement tracking team, the Twinkies brand was the recent beneficiary of a load of on-screen promotion in the film Zombieland.
While its brand may seem obvious and one-dimensional, Twinkies' complex character actually makes them a film favorite. They are, all at once, iconic Americana: nutritional garbage, proof of man's triumph over nature, and self-deprecatingly modest. From Die Hard's Sgt. Powell to Grease's Jan to Bill and Ted's Bill and Ted, a Twinkie-eating protagonist is a decent, fun person who doesn't take him- or herself too seriously.Continue reading...