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Lucky Duck: Aflac Finds Its Voice in Dan McKeague

Posted by Shirley Brady on April 26, 2011 01:30 PM

No more edgy comedians for Aflac.

After firing Gilbert Gottfried for tasteless tweets about the recent disaster in Japan and launching a nationwide search, Aflac today announced the new voice of its duck mascot — Dan McKeague, a 36-year-old classic rock radio station sales manager from Minneapolis, MN, who beat 12,500 contenders for the role.

His first Aflac spot (below) will debut, appropriately, during tonight's premiere of The Voice — a competition to find America's next great singer — on NBC.Continue reading...

brand mascots

Aflac Duck Duck Gooses Voice Search

Posted by Shirley Brady on March 28, 2011 11:00 AM

Aflac continues its search for a new voiceover artist to replace Gilbert Gottfried.

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Aflac Doesn't Duck Gottfried Disaster

Posted by Barry Silverstein on March 23, 2011 04:00 PM

If they didn't know before, most people now realize that the screechy, nasal daffy voice emanating from the Aflac duck in its commercials for the last decade was that of comedian Gilbert Gottfried.

They also likely know that, in a masochistic move that bordered on financial (if not professional) suicide, Gottfried inappropriately tweeted some crass jokes about the Japanese disaster and was summarily dismissed as the brand's mascot voice by the insurance company.

Little did he know (or at least, care) that three quarters of Aflac's revenue comes from its Japanese business.

Aflac, meanwhile, is moving on. With an advertising mascot that has literally been the voice of the brand for a decade, it's not about to let the duck die — or even duck the controversy.Continue reading...

brand news

In the News: iPad, CNN, Nielsen and more

Posted by Dale Buss on March 23, 2011 09:00 AM

In the News

America is the first nation to ban food imports from Japan's radiation zone, as tap water threat looms. The nation's disaster bill tops $309 billion and Tepco may receive up to $25 billion in loans. 

Aflac teams with Monster.com to find Gilbert Gottfried's replacement.

Apple pulls 'gay cure' iPhone app, brings iPad 2 to 25 more countries.

Cablevision tiles up to nine TV channels on a single screen.

CNN leads in cable news ratings while MSNBC loses ground.

Facebook and Twitter can't stop "poisoned links."Continue reading...

Aflac Looks After Its “Home” Base – Japan

Posted by Dale Buss on March 16, 2011 02:30 PM

There are many good reasons that Aflac this week dismissed Gilbert Gottfried as the voice of the Aflac duck for his remarks about the crisis in Japan. And they merely started with the insensitivity of his comments.

Another reason is that Japan is where it does the bulk of its business, making the nation the most important market for Aflac’s life and health insurance policies — much more so than the company’s other market, the United States. While Gottfried was not the voice of the Aflac duck in Japan, the Columbus, Georgia-based company needed to be especially sensitive to any harm his remarks might have caused in that beleaguered country.

As its website notes, "Aflac is the number one insurance company in Japan in terms of individual policies in force and the largest foreign insurer in Japan in terms of premium income. Aflac Japan also ranks first in the number of individual policies in force among all of Japan's life insurers and is the fifth most profitable foreign company in any industry in Japan."Continue reading...

no kidding around

Aflac Fires Gilbert Gottfried

Posted by Shirley Brady on March 14, 2011 05:30 PM

Following some inappropriate jokes posted on his Twitter feed involving the disaster in Japan, Gilbert Gottfried has been fired as the voice of the Aflac duck — one of the most distinctive brand voices in the US.

"Gilbert's recent comments about the crisis in Japan were lacking in humor and certainly do not represent the thoughts and feelings of anyone at Aflac," Aflac Senior Vice President and Chief Marketing Officer Michael Zuna announced in a press release today.Continue reading...

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