brands under fire
Posted by Abe Sauer on March 26, 2013 12:19 PM
One year after the Moscow show that landed Russian punk band Pussy Riot prison time (and global fame), a German lingerie brand is using the anniversary to sell racy undergarments.
Crass commercialism? Of course. But that's not the problem. The problem is backfire. Backfire is what another lingerie brand, Victoria's Secret, also faces with its latest marketing push.
The brand, Blush, debuted a not-so-safe for work video on YouTube, saying, "On the first anniversary of the Pussy Riot concert in the Cathedral of Christ the Savior, the Berlin based Lingerie label blush supports the free pussy riot movement with a sexy protest march through icy Moscow (-15° C). Support Freepussyriot.org!"Continue reading...
Posted by Dale Buss on November 17, 2010 09:00 AM
Abercrombie & Fitch to launch Gilly Hicks, a 'cheeky' lingerie line, in the UK.
Adidas makes big China push.
Amazon launches Amazon Studios, a $2.7 million fund to develop movies.
Apple's Steve Jobs reveals private side in just-released photos.
BMW rejects sales incentives as profits trump volume in US.
Boeing and Airbus waver on reworking small jets.
BP ignored warning signs in the Gulf of Mexico, according to new report.
Chevrolet promotes Cruze on coffee cup sleeves.Continue reading...