Facebook Deals: The Real Deal?

Facebook today formally launched Deals in the US, with local offers now wooing Facebookers (and brand marketers) in five US cities at launch: Atlanta, Austin, Dallas, San Diego, and San Francisco.

Available in Europe for three months, Facebook's expansion to the US gets it closer to serving Deals directly to all 600+ million members — a move seen as serving notice to Groupon and Living Social.

Naturally, as the owner of all that user data (which Facebook calls the social graph), the social network is poised to take full advantage of consumers' zeal for local, social deals. It's also, naturally, going beyond discounts.Continue reading...