Posted by Mark J. Miller on September 8, 2014 11:22 AM
As the NFL season got underway this weekend, plenty of big brands have turned to big-name players to shill their products, betting big on the purchasing power of celebrity.
Nationwide, for instance, debuted its new logo alongside pitchman Peyton Manning after the insurance brand struck a deal with the NFL a few months ago. But that's not the only product that Manning is helping move. He is also part of Papa John’s biggest social media campaign to date, according to Adweek. Papa John’s, which is also the official pizza sponsor of the NFL, features the older Manning, who also happens to be a Papa John's franchise owner, in ads side by side with company CEO John Schnatter distinguishing between a “Pizza Maker” and a “Play Maker.”
Peyton’s younger brother, Eli, the quarterback for the New York Giants, isn’t missing out on the start-of-season money train, either. He has a deal with Dunkin’ Donuts, which is giving fans who purchase an iced coffee with their Dunkin' Rewards card before Sept. 28 a chance to meet the younger Manning at a “Manning MasqueraDDe” party on October 21.Continue reading...
Posted by Dale Buss on September 3, 2014 09:09 AM
CVS Caremark rebrands to CVS Health and launches smoke-enders program as it quits tobacco a month early.
Nationwide unifies brand and debuts new logo in Peyton Manning campaign.
Home Depot investigates potential breach of customer data.
Apple denies iCloud breach in celebrity hack and reportedly signs Nordstrom to new payments platform.
Burger King downplays tax-inversion motive for Tim Hortons deal.
MORE BRAND NEWS
Audi sees strong sales growth despite slowdown in Russia and emerging markets.
BuyPartisan app lets shoppers suss out politics behind brands and products.
Chrysler sees August sales rise 20 percent, led by Jeep.
Coca-Cola partners with Keurig Green Mountain on Honest Tea K-Cup packs.
Darden Restaurants shakes up its board with concessions to Starboard.
Dior rolls out new campaign starring a golden Charlize Theron.Continue reading...
Posted by Shirley Brady on July 9, 2014 11:14 AM
No confirmation on adidas signing on to replace soccer-bullish Nike as Manchester United's official kit-maker, but the FIFA sponsor just released an animated video ahead of the Argentina vs. Holland semi-final with its "all in" tagline: "Messi or RVP. Robben or Di Maria. Destiny is at their feet. This is the World Cup semi-final. It's now or never. all in or nothing."
Check it out below, along with the adidas #VAMOSLEO Lionel Messi app (vs. the Nike football app), McDonald's #FryFutbol recap of Brazil's crushing defeat by Germany, and more sports branding headlines.Continue reading...
Posted by Dale Buss on January 2, 2014 09:01 AM
Snapchat and Skype suffer major security breaches.
Fiat buys rest of Chrysler from UAW and won't do IPO.
Revlon pulls out of China.
Airbus Group rebrand takes off.
Apple denies claims it's cooperating with NSA.
Berkshire Hathaway fails to post customary growth.
Boeing creates tensions within union by important vote on Friday.
Cracker Barrel says it's not for sale.
FedEx faces legal assault over cigarettes sent to New Yorkers.
Ford adds solar cells to recharge electric concept car and retains title as top-selling US car brand.Continue reading...
Posted by Mark J. Miller on September 27, 2012 11:35 AM
New England Patriots quarterback Tom Brady is one of the most-watched NFL players in the biz, particularly by folks who don’t care for the game. Being married to supermodel Gisele Bundchen will do that for a guy.
So it set tongues wagging Wednesday when Brady showed up at his weekly Wednesday press conference wearing a gray sweatshirt that had the Nike logo that is usually there on the sleeve covered up with a little piece of white tape. Nike, of course, is the official supplier of the NFL’s apparel. But, as NESN points out, Brady has a deal with competitor Under Armour.
Brady talked about plenty of things, such as his ailing right shoulder and the team’s 1-2 record. But he didn’t address how that piece of perfectly sized tape happened to get onto his sweatshirt right at that particular spot.
The Boston Globe's New England Patriots beat reporter, Shalise Manza Young, tweeted the photo above and later commented, "Brady has vested interest in UA - not just spokesman, gets share of profits."Continue reading...
Posted by Mark J. Miller on June 15, 2012 10:56 AM
Esprit has been trying to engineer a turnaround, last year announcing a $2.3 billion, four-year plan and hiring supermodel Gisele Bundchen as the Hong Kong-based brand's global face. Despite a minor uptick in sales as a result, the turnaround hasn't been dramatic — and company announced this week that CEO Ronald Van der Vis was quitting, making him the second top exec (following the chairman) to walk out in the last six months.
Bloomberg reports that Esprit Holding’s stock took a nosedive after the news. "The unexpected resignation is a serious blow to the company's transformation plan and will cast doubt on the execution," said Andrew Sullivan, principal trader at Piper Jaffray Asia Securities, to Bloomberg. "Investors may fear that his stepping down will bring the transformation efforts back to square one."
Van der Vis said on a conference call that he’ll remain in his post for 12 more months, and that he's stepping down for family reasons and not because of any dispute with the board. No strategic changes are planned to Esprit’s transformation program, he added, although some “adjustments” are possible during the transition.Continue reading...
Posted by Dale Buss on December 21, 2011 09:07 AM
AOL hears strategy slammed by activist investor.
Ancestry.com uses humor in holiday-themed campaign.
Carnival Cruise campaign focuses on first-time cruisers.
CNN's Piers Morgan gets grilled in U.K. hacking probe.
Cracker Barrel shareholders reject activist investor's bid for board seat.
EA strikes again at Activision with new video game.
Facebook plans to begin placing ads in user news feeds.Continue reading...
Posted by Abe Sauer on September 23, 2011 11:45 AM
Ikea introduces a nursery… for men. Australian men. We're jealous.
Below, don't miss Tata's "car chase to end all car chases" spot (and more campaigns).Continue reading...