Best Global Green Brands 2014

sporting brands

World Cup Branding: adidas Animates Argentina v Holland Semi-Final

Posted by Shirley Brady on July 9, 2014 11:14 AM

No confirmation on adidas signing on to replace soccer-bullish Nike as Manchester United's official kit-maker, but the FIFA sponsor just released an animated video ahead of the Argentina vs. Holland semi-final with its "all in" tagline: "Messi or RVP. Robben or Di Maria. Destiny is at their feet. This is the World Cup semi-final. It's now or never. all in or nothing."

Check it out below, along with the adidas #VAMOSLEO Lionel Messi app (vs. the Nike football app), McDonald's #FryFutbol recap of Brazil's crushing defeat by Germany, and more sports branding headlines.Continue reading...

brand news

In the News: Snapchat, Fiat, Revlon and more

Posted by Dale Buss on January 2, 2014 09:01 AM

In the News

Snapchat and Skype suffer major security breaches.

Fiat buys rest of Chrysler from UAW and won't do IPO.

Revlon pulls out of China.

Airbus Group rebrand takes off.

Apple denies claims it's cooperating with NSA.

Berkshire Hathaway fails to post customary growth.

Boeing creates tensions within union by important vote on Friday.

Cracker Barrel says it's not for sale.

FedEx faces legal assault over cigarettes sent to New Yorkers.

Ford adds solar cells to recharge electric concept car and retains title as top-selling US car brand.Continue reading...

celebrity brandmatch

Tom Brady Stars in The Mystery of the Nike Logo Cover-Up

Posted by Mark J. Miller on September 27, 2012 11:35 AM

New England Patriots quarterback Tom Brady is one of the most-watched NFL players in the biz, particularly by folks who don’t care for the game. Being married to supermodel Gisele Bundchen will do that for a guy.

So it set tongues wagging Wednesday when Brady showed up at his weekly Wednesday press conference wearing a gray sweatshirt that had the Nike logo that is usually there on the sleeve covered up with a little piece of white tape. Nike, of course, is the official supplier of the NFL’s apparel. But, as NESN points out, Brady has a deal with competitor Under Armour.

Brady talked about plenty of things, such as his ailing right shoulder and the team’s 1-2 record. But he didn’t address how that piece of perfectly sized tape happened to get onto his sweatshirt right at that particular spot.

The Boston Globe's New England Patriots beat reporter, Shalise Manza Young, tweeted the photo above and later commented, "Brady has vested interest in UA - not just spokesman, gets share of profits."Continue reading...

retail therapy

Esprit's $2.3 Billion Turnaround Plan Stumbles as CEO Quits

Posted by Mark J. Miller on June 15, 2012 10:56 AM

Esprit has been trying to engineer a turnaround, last year announcing a $2.3 billion, four-year plan and hiring supermodel Gisele Bundchen as the Hong Kong-based brand's global face. Despite a minor uptick in sales as a result, the turnaround hasn't been dramatic — and company announced this week that CEO Ronald Van der Vis was quitting, making him the second top exec (following the chairman) to walk out in the last six months.

Bloomberg reports that Esprit Holding’s stock took a nosedive after the news. "The unexpected resignation is a serious blow to the company's transformation plan and will cast doubt on the execution," said Andrew Sullivan, principal trader at Piper Jaffray Asia Securities, to Bloomberg. "Investors may fear that his stepping down will bring the transformation efforts back to square one."

Van der Vis said on a conference call that he’ll remain in his post for 12 more months, and that he's stepping down for family reasons and not because of any dispute with the board. No strategic changes are planned to Esprit’s transformation program, he added, although some “adjustments” are possible during the transition.Continue reading...

brand news

In the News: AOL, Facebook, Wendy's & more

Posted by Dale Buss on December 21, 2011 09:07 AM

In the News

AOL hears strategy slammed by activist investor. uses humor in holiday-themed campaign.

Carnival Cruise campaign focuses on first-time cruisers.

CNN's Piers Morgan gets grilled in U.K. hacking probe.

Cracker Barrel shareholders reject activist investor's bid for board seat.

EA strikes again at Activision with new video game.

Facebook plans to begin placing ads in user news feeds.Continue reading...

brand bites

Brand Bites: Starbucks, Gisele, Sofia and Global Campaigns You May Have Missed

Posted by Abe Sauer on September 23, 2011 11:45 AM

Ikea introduces a nursery… for men. Australian men. We're jealous.

Below, don't miss Tata's "car chase to end all car chases" spot (and more campaigns).Continue reading...

celebrity brandcasting

From Destiny's Child to Her Own, the Rebranding of Beyonce Begins

Posted by Mark J. Miller on September 5, 2011 10:01 AM

Talk about a show-stopper. No, not Lady Gaga's cross-dressing performance as Jo Calderone. It was Beyoncé's surprise revelation at the MTV Video Music Awards that she and husband Jay-Z are expecting a baby that shocked observers, prompting 8,868 tweets per second as the news spread on Aug. 28, setting a record for the site.

Now, as Beyoncé prepares to add "mom" to her list of credits, fans are wondering what this is going to do to her career. Will it delay the filming of her next movie? Will it cost her the love of young male hip hoppers?

Forbes suggests that this new chapter in the lives of hop hop’s king and queen doesn’t have to be a bad thing brandwise. Instead, this may open up a lot of doors for the pair, who placed second in Forbes’ annual list of top-earning celebrity couples. They brought in $72 million, behind only the whopping $76 million pulled in by New England Patriots quarterback Tom Brady and supermodel wife Gisele Bundchen.Continue reading...

brand news

Brands to Watch: Netflix, Walmart, Cisco & more

Posted by Shirley Brady on July 12, 2011 05:45 PM

Brands to Watch

AT&T critiqued for not delivering on 4G promises.

Bank of America $8.5 billion pact comes under scrutiny by New York Attorney General.

Cisco CEO vows faster innovation.

Gisele Bundchen launches clothing line for C&A.

Netflix price hike draws criticism on its blog announcement and a counter-promotion from Blockbuster.

NBCUniversal accused of million-dollar Harry Potter font theft.

Walmart is no longer perceived as offering the lowest prices.Continue reading...

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