brand news
Posted by Dale Buss on December 5, 2012 09:05 AM

Disney and Netflix sign landmark agreement for the web streaming service.
GlaxoSmithKline begins assembling new global branding effort on its impact around the world.
Tesco bails out of Fresh & Easy venture in U.S.
AOL's Advertising.com group acquires Buysight.
Apple upgrades iTunes, secures USPTO patent for "retina."
Beer tax dispute heats up in Europe.
Blu Dot tests Twitter game of musical chairs.
BMW has US luxury auto sales crown in its sights.
Campbell Soup Company donates $500K to Salvation Army.
Citigroup announces 11,000 job cuts and $1B charge.Continue reading...
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brand news
Posted by Dale Buss on November 26, 2012 09:01 AM

Apple adds new Samsung devices in patent lawsuit, acquires use of Lightning trademark in Europe from Harley-Davidson.
Chrysler named Marketer of the Year by Ad Age.
GlaxoSmithKline invests in India and Nigeria, responds to Washington Post criticism over pharma funding of drug trials.
Amazon and Pinterest add branded business pages.
Aston Martin draws tire-kickers including India's Mahindra & Mahindra.
Beneful launches playful online videos for dog food.
Casual Male rebrands for the big and tall shopper.
Diner's Club partners on movie promotion for Life of Pi.
Dunkin’ Donuts "best coffee" trademark application rejected by USPTO.Continue reading...
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brand news
Posted by Dale Buss on July 16, 2012 09:01 AM

Airbus and Boeing walk fine line about global airliner demands.
Apple finds some iPhone users souring on Siri as it may be gearing up to producer smaller iPad.
Audi opens first digital showrooms.
Barclays apologizes in new campaign for Libor scandal.
BSkyB prepares to launch Now TV.
Clorox targets Hispanics with Fraganzia line of cleaning products.
Digg founder revisits missteps that led to company's fall.
Ford funds parties featuring Escape to combat hunger.Continue reading...
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brand news
Posted by Dale Buss on July 6, 2012 09:01 AM

Jeremy Lin signs free agent deal with Houston Rockets, ending "Linsanity" in NYC if the Knicks don't make him a better offer.
Yahoo considers CEO of Hulu for top job.
Porsche tries to adjust to Volkswagen embrace.
Anheuser-Busch encourages responsible drinking.
Bausch & Lomb could go public by year-end.
Chevrolet plans to show off vehicles at MLB All-Star Game in Kansas City next week.
Chuck E. Cheese burns long-time voice with new mascot.
Dynegy files for bankruptcy.Continue reading...
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long arm of the law
Posted by Shirley Brady on July 2, 2012 03:07 PM

According to an announcement by the U.S. Justice Department, "Global health care giant GlaxoSmithKline LLC (GSK) agreed to plead guilty and to pay $3 billion to resolve its criminal and civil liability arising from the company’s unlawful promotion of certain prescription drugs, its failure to report certain safety data, and its civil liability for alleged false price reporting practices, the Justice Department announced today. The resolution is the largest health care fraud settlement in U.S. history and the largest payment ever by a drug company."
"Today’s multi-billion dollar settlement is unprecedented in both size and scope. It underscores this Administration’s firm commitment to protecting the American people and holding accountable those who commit health care fraud," stated U.S. Deputy Attorney General James M. Cole at a press conference today on the settlement. "Health care fraud is an epidemic that touches every aspect of our lives. And yet, for far too long, we have heard that the pharmaceutical industry views these settlements merely as the cost of doing business. That is why this Administration is committed to using every available tool to defeat health care fraud," added his colleague, Acting Assistant Attorney General Stuart Delery.
GSK stated that the charges stem from a "different era" for the company, and its corporate mission now centers on "putting patients first, acting transparently, respecting people inside and outside the organisation and displaying integrity in everything we do."Continue reading...
More about: GSK, Pharma, GlaxoSmithKline, Legal, Avandia, Paxil, Wellbutrin, Corporate Citizenship, Labeling, Packaging, Transparency
brand news
Posted by Dale Buss on May 9, 2012 08:59 AM

Apple wins legal round in U.S. over iPad trade name in China.
Birds Eye commits to "GenVeg" effort to get kids to eat vegetables.
Chase pitches pre-paid debit cards.
Coca-Cola and PepsiCo carry calorie fight into New York subways.
Delta pulls ads from Comedy Central's The Daily Show.
Disney gets earnings boost from cable.
Dole considers breakup.
Domino's gluten-free crust challenged.
Facebook IPO bandwagon moves to Boston, ditches video.
Ford struggles with Thai suppliers after last fall's floods.Continue reading...
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brand news
Posted by Dale Buss on April 19, 2012 09:01 AM

Acura is under fire for casting of Super Bowl commercial starring Jerry Seinfeld.
American Airlines parent AMR outlines non-union cutbacks.
California Pizza Kitchen plans new prototype and brand renewal.
Citigroup faces executive-pay dilemma after shareholder vote.
Dick Clark's career celebrated as entertainment legend dies at 82.
eBay continues comeback, citing PayPal.Continue reading...
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brand news
Posted by Dale Buss on March 5, 2012 09:02 AM

Ace Hardware debuts first-ever paint campaign.
AIG sells $6 billion in AIA shares to help repay bailout loan.
Angie's List creates rare success with paid-content model.
Apple expected to pass 100 million iPad sales by year-end as iPad 3 is unveiled this week and excitement builds for Apple TV.
BP stock rises on proposed $17.6 billion settlement in oil spill.
Carlos Slim's America Movil reportedly starting a Netflix-like online service for Mexico.
Facebook asks advertisers for big investments in exchange for expanding fan base.
Frontier low-cost airline may be relaunched or sold.
GlaxoSmithKline expands in China.
GM struggles to make Volt a sustainable business.Continue reading...
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