Interbrand IQ: The Best Asian Brands Issue

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"Makers" Reminds Women How Far They've Come... And to Keep Going

Posted by Sheila Shayon on March 1, 2013 11:07 AM

It’s the kind of coincidence that can’t be let alone. The same week that Yahoo! CEO Marissa Mayer banned working from home in a move that caused major upheaval among the media and the public, “Makers: Women Who Make America,” premiered on PBS, telling the story of the last 50 years of the American women’s movement.

Beginning with the publication of Betty Friedan’s book “The Feminine Mystique,”— which is credited with codifying women’s ennui as housewives and mothers—the three-hour documentary puts the iconic Gloria Steinem, founder of Ms. Magazine, front and center discussing the 70s. “It was heady and exciting and naïve, imagining that if we just explained it to people, that it was so unjust, that surely it would change.” 

Makers is a very modern model of a truly cooperative effort. The project is funded by many companies and organizations including AOL, PBS, Unilever's Simple skincare brand, the Charles H. Revson Foundation and the Ford Foundation.

Narrated by Meryl Streep, the film focuses on the famous and infamous from Steinem and Abzug to Barbara Walters, former Secretary of State Hillary Rodham Clinton and barrier-breaker’s like tennis legend Billie Jean King.Continue reading...

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In the News: Audi, PepsiCo, Limbaugh, Pinterest & more

Posted by Shirley Brady on March 13, 2012 08:45 AM

In the News

Apple balks at Proview's iPad trademark demands; held cross-licensing talks with Motorola, EU reveals.

AT&T expands 4G LTE rollout.

Audi said to be in talks to buy Ducati.

BabyBjorn gets a boost from Beyonce, while New York Times logo gets boosted by Jay-Z in Amex-sponsored show at SXSW.

Bob Lutz defends the Chevy Volt.

China promotes its homegrown brands.

Coca-Cola lobbyists spend millions to defeat soda taxes, hires Jean-Paul Gaultier as Diet Coke's European creative director.

Facebook sued by Yahoo for allegedly infringing patents, while Timeline apps inspire developers.

Friendly's ice cream chain expands ordering and loyalty online.

Intel reportedly eyes web TV service.

Jeremy Lin may endorse Volvo in China.Continue reading...

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