As Digital Marketers, Girl Scouts are Smart Cookies

Don't be fooled by that cute kid bearing a box of cookies and a big smile: the rebranded Girl Scouts are social marketing ninjas.

Consider that there is a standalone website, YouTube channel, a Flickr group, and Facebook page for Girl Scout Cookies. No wonder today’s digitally savvy 9 year-old Girl Scout can sell 400 boxes of Thin Mints in an hour.

Using Facebook, an iPhone and e-payment service Square, Facebook global policy manager Jud Hoffman’s daughter Greta and a few friends did just that.Continue reading...