Pharma Viral: Rapping Bird and Bee Create Buzz for Infertility Treatment

Already 1,000 or so views on its way to chasing the 9.3 million of Toyota's "Swagger Wagon," married rappers, "Early Bird Catches the Sperm" is the latest Gen X-targeted anthem.

With lyrics such as "Runnin' home to get down / No matter where we are in town / Stayin' outta' the hot tub / So my sperm count won't go down," it's a hip-hop dance-hall lament addressing middle-age infertility, its lighthearted bird and bee characters make it the perfect viral for a branded fertility drug.Continue reading...