Zhu Zhu Pets CEO Fights Back At Consumer Group's Allegations

Is Mr. Squiggles bad for your child’s health?

Cepia LLC is issuing a resolute “No” in response to a consumer safety guide report suggesting that the holiday season's best selling toy, the Zhu Zhu Pets, are a safety hazard.

According to a report released on Friday by Good Guide, a web site that reviews consumer products, high levels of antimony and tin were found in the Mr. Squiggles Zhu Zhu Pet. Antimony is a fire retardant that has been linked to cancer, heart, and lung problems.

Cepia questions Good Guide's methods, releasing their own internal testing showing permissible levels of antimony and tin. According to the Christian Science Monitor, the “Consumer Product Safety Act of 2008 limits no more than 60 parts per million. Good Guide says it found 93 ppm in Mr. Squiggles’ fur and 103 in its nose.”Continue reading...