It's the first day of summer and thoughts turn to vacations, beaches... and of course, ice cream. And it doesn't get much better than earning a free ice cream just for smiling. Swing by a "Share Happy" ice cream vending machine this summer and it will attempt to engage you with visual tricks, and then encourage you to give it your most winning smile. When your smile is big enough according to the "smile-o-meter," the machine takes a photo, asks for your permission to upload it onto Facebook, and then rewards you with your choice of a free ice cream.

The vending machine is the brainchild of SapientNitro, a consumer experience company who developed "Share Happy" for Unilever, the world's biggest ice cream manufacturer. As the promotion notes on its Facebook page, "You know the brand as FRIGO, LANGNESE, ESKIMO, ALGIDA, WALL'S, OLA etc., depending on where you come from. In short: The heart brand is the world's favourite ice cream."Continue reading...

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