Interbrand IQ: The Best Asian Brands Issue

rss

brand ambassadors

Little Debbie Brings Brand To Life, Literally

Posted by Abe Sauer on January 11, 2010 12:43 PM

Little Debbie has been an iconic brand in the American snack food landscape for a long time. Fifty years, in fact. To celebrate, Little Debbie wanted to bring a little life to the brand -- literally.

Little Debbie is conducting a nationwide search for a Little Debbie "America's Sweetheart" look-alike. Oh yes, there are prizes, including scholarships and Little Debbie snacks.

Interestingly, the image that currently represents Little Debbie's brand started out as a real girl before becoming a cartoon spokesperson.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein