Posted by Dale Buss on April 2, 2013 09:07 AM
Amazon sees online retail rivals rise in 4Q and reign as most expensive stock end as company may have smartphone ambitions.
Facebook phone, no longer a rumor, is coming to Android.
Toys 'R' Us pulls planned IPO.
American Airlines settles
fare suit with Orbitz
American Express tests geo-targeted ads in London cabs.
American Greetings decides to go private.
Apple apology by CEO Tim Cook seems to satisfy Chinese authorities.Continue reading...
Posted by Dale Buss on February 4, 2013 02:04 PM
"Brotherhood," Budweiser's 2013 Super Bowl ad, was among those which stood out among rather routine fare.
Super Bowl ads (the complete list) this year provided few gems, according to an emerging consensus of industry professionals.
Many were deemed lame or even confusing, and generally considered ineffective and off-brand. Several brands seemed to suffer rather than benefit from the frenzy of sneak peeks and full-commercial reveals in this year's rush for pre-Game exposure and social buzz.
Still, some brands were able to leverage social media presence and responsiveness into overall good showings up to and through the event, with campaigns that will move forward from here.Continue reading...
Posted by Shirley Brady on June 4, 2012 12:34 PM
Microsoft takes the stage at E3 to talk up Xbox.
Marvel starts production on Iron Man 3.
Vita Coco unveils new campaign with Rihanna (right).
Aon Hewitt finds positive shift in internal brand engagement.
Black & Decker coffee machines recalled following 1,300 complaints.
BlackBerry parent RIM shares drop below $10.
Celsius mobile phone with embedded Swiss timepiece retails for $312K.
Coca-Cola and McDonald's hit back at Mike Bloomberg's NYC big soda ban.
Corning expands on Gorilla Glass with thinner Willow Glass.
Facebook shares tumble to new low on Sanford Bernstein questions.
Ford crowdsources Focus ST commercial.
Google's Project Glass codename? Wingman.
Got Milk? and California Dairy Council partner for consumer education campaign.Continue reading...
Posted by Barry Silverstein on March 1, 2012 11:02 AM
In late 1993, what would become one of the best-known ad campaigns of all time launched with the California Milk Processor Board's marketing campaign and slogan, "got milk?" Since then, the tagline has had unequaled staying power. Ads featuring celebrities with "milk mustaches" have become globally recognized and a stamp of approval validating an array of entertainers' personal brands.
The campaign did something else, too — it made milk relevant again. It pumped up milk's consumption, an objective which continues to be at the heart of the "got milk?' campaign today. But in contemporary terms, the milk brand needed another kind of update, one that embraced the growing Hispanic demographic in the U.S.
That's why the latest iteration of "got milk?" features the Hispanic actress Salma Hayek. Hayek not only wears the famous milk mustache, she also becomes the first bilingual spokesperson for the campaign.Continue reading...
Posted by Shirley Brady on July 21, 2011 06:00 PM
Apple exceeds one million Lion downloads on first day.
Borders liquidation plan approved by judge, while 11th hour Books-A-Million offer may save up to 30 stores, as employees start Google+ group.
California Milk Processor Board pulls controversial PMS campaign.
Etsy founder steps aside for new CEO.
Facebook Comments add videos, photos and website previews.
Fiat buys up US government stake in Chrysler.
Ford and Chevrolet will enhance NYC taxi fleet.Continue reading...
Posted by Dale Buss on July 15, 2011 09:00 AM
News Corp. executive accepts Rebekah Brooks resignation from News International as Rupert Murdoch is defiant as U.S. congressman calls for probe into his company over possible hacking of 9/11 victims.
Amazon tablet is coming in October.
Borders’ fate hangs in the balance as liquidation looms.
BP oil found to still be washing ashore in the Gulf of Mexico, reports Bloomberg.
Campbell addresses criticism for adding salt to 'healthy' soup line.
Clorox draws bid from Carl Icahn.Continue reading...
Posted by Dale Buss on July 11, 2011 06:30 PM
Lots of relationship humor and a few TV commercials plumb the challenges of PMS for both the sufferer and her loved ones.
Now, the California Milk Processor Board is suggesting that a few glasses of milk might help the whole scourge go away — or at least be more tolerable — not only for the sufferer, but for the longsuffering (read: men).
The new “Everything I Do Is Wrong” campaign, which breaks today, represents the latest attempt by America's biggest dairy marketing co-op to position their staple product as a nutritional aid rather than an obstacle.
They have tried to use scientific research to persuade consumers that certain types of dairy-based diets can actually assist weight loss, for instance, and that chocolate milk is a highly effective post-workout “recovery drink.”Continue reading...
Posted by Abe Sauer on June 15, 2011 09:15 PM
A new Green Lantern clip proves that the Green Lantern may be able to imagine anything into existence, but if he wants a delicious foot-long sub, all he needs is $5.
The Subway product placement is just one of the myriad brand tie-ins trying to get a taste of the latest summer superhero. While X-Men: First Class seemed to eschew product partners, Green Lantern is more than making up for it.Continue reading...