brand news

Brand News: Apple, Home Depot, Lego and more

Posted by Dale Buss on September 4, 2014 09:27 AM


Apple sees acolytes start lining up for iPhone 6 as Samsung reveals its latest futuristic devices.

Home Depot tries to reassure customers about possible data breach.

Lego becomes world's largest toy maker on The Lego Movie success.

Lincoln launches promised ad campaign starring Matthew McConaughey.

Neiman Marcus plans to open first NYC store.

MORE BRAND NEWS brings a fresh twist to native advertising.

Amazon launches streaming box in UK next month.

Baidu launches its own version of Google Glass (which Luxottica head disses) along with computer "brain" and indoor-mapping challenge to Alibaba.

Ben & Jerry's sponsors 9/21 global People's Climate March with reading...


At the Movies: Sony's 'The Roommate' Is Stalking Facebook

Posted by Abe Sauer on February 7, 2011 06:00 PM

A modern update of 1992's Single White Female, psychological thriller The Roommate emerged as the cinematic victor of Super Bowl weekend. The film, #1 in North America with $15.6 million at the North American box office, is packed with brands — but very few stand out.

But this being a Sony Pictures production, we did not want of Sony products. And in the end, the most interesting plot twist of The Roommate is the ironic anti-Facebook Facebook-like site created for the film.Continue reading...

brand revival

Old-Dog Luxury Luggage-Maker Goyard Learns Some New Tricks

Posted by Sara Zucker on November 25, 2009 10:08 AM

Goyard was once a family-owned luggage-maker that, since its establishment in 1853, catered to the international traveling set. Now, collector-turned-owner Jean-Michel Signoles is working to revive the brand and restore its former glory with "organic" global expansion, while giving pet owners something stylish in which to carry their little friends.

For the past 11 years, Mr. Signoles' goal has been to maintain the look and quality that has been so frequently counterfeited. He set up a new workshop in his hometown of Carcassonne in southwestern France, and introduced new shapes and vibrant colors to the classic leather and coated-fabric material bearing the signature chevron pattern.Continue reading...

brand news

Headline Roundup: Olympic Flame Out

Posted by Stephanie Startz on November 24, 2009 09:01 AM

GM to present restructuring plan to Opel unions. [NY Times]

German Chancellor Merkel declares GM has repaid its bridge loan. [WSJ]

London's 2012 Olympic logo fails at appealing to youth, incites controversy. [FT]

Wal-Mart's online price war with Amazon heats up, as the box store refuses to cede sales. [NY Times]

Shop Direct may bring UK Woolworths back to the high street with a 200-store chain. [Times of London]

Heinz profits fall 16%. [WSJ]

Stork Craft recalls 2.1 million cribs in the largest crib recall in US history. [NY Times]

(More headlines: Playboy, BBC, paid Twitter, TAG Heuer cellphones).Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia