brandcameo
Posted by Abe Sauer on February 7, 2011 06:00 PM

A modern update of 1992's Single White Female, psychological thriller The Roommate emerged as the cinematic victor of Super Bowl weekend. The film, #1 in North America with $15.6 million at the North American box office, is packed with brands — but very few stand out.
But this being a Sony Pictures production, we did not want of Sony products. And in the end, the most interesting plot twist of The Roommate is the ironic anti-Facebook Facebook-like site created for the film.Continue reading...
More about: Brandcameo, Product Placement, Entertainment, Movies, The Roommate, Leighton Meester, Minka Kelly, Sony Pictures, Sony Ercisson, Sony, Vaio, Goyard, Vera Wang, Marc Jacobs, Porsche, Yves Saint Laurent, Facebook, Friendster, Frienderz
brand revival
Posted by Sara Zucker on November 25, 2009 10:08 AM
Goyard was once a family-owned luggage-maker that, since its establishment in 1853, catered to the international traveling set. Now, collector-turned-owner Jean-Michel Signoles is working to revive the brand and restore its former glory with "organic" global expansion, while giving pet owners something stylish in which to carry their little friends.
For the past 11 years, Mr. Signoles' goal has been to maintain the look and quality that has been so frequently counterfeited. He set up a new workshop in his hometown of Carcassonne in southwestern France, and introduced new shapes and vibrant colors to the classic leather and coated-fabric material bearing the signature chevron pattern.Continue reading...
brand news
Posted by Stephanie Startz on November 24, 2009 09:01 AM
GM to present restructuring plan to Opel unions. [NY Times]
German Chancellor Merkel declares GM has repaid its bridge loan. [WSJ]
London's 2012 Olympic logo fails at appealing to youth, incites controversy. [FT]
Wal-Mart's online price war with Amazon heats up, as the box store refuses to cede sales. [NY Times]
Shop Direct may bring UK Woolworths back to the high street with a 200-store chain. [Times of London]
Heinz profits fall 16%. [WSJ]
Stork Craft recalls 2.1 million cribs in the largest crib recall in US history. [NY Times]
(More headlines: Playboy, BBC, paid Twitter, TAG Heuer cellphones).Continue reading...
More about: London 2012, Olympics, Goyard, Opel, GM, Twitter, Wal-Mart, Amazon, Woolworths, Webisodes, Playboy, TAG Heuer, Heinz, BBC, BBC Worldwide, Crib, Recall