Posted by Sheila Shayon on December 2, 2011 04:14 PM
Walmart has just released Shopycat, a standalone Facebook app to make shopping, holiday and everyday, smarter and stress-free (hopefully). Shopycat mines social data to recommend items from Walmart.com, Walmart stores and other partner sites including RedEnvelope, Barnes & Noble, NBC Universal and ThinkGeek.
“We’ve been working on how to add a social layer on top of e-commerce. One of the key areas where we thought we could make a difference is in gift-giving … we thought if we could take a person’s interests and ‘likes,’ that are expressed on Facebook, and tie those with a vast product catalog, then we could make gift-giving much more enjoyable,” commented Anand Rajaraman, head of WalmartLabs, to Venture Beat.
Shopycat currently passes users to other websites for purchase, but by this time next year, shopping will be done directly on Facebook, as Ravi Raj, VP of product for WalmartLabs told VB.Continue reading...