Posted by Shirley Brady on February 5, 2015 12:39 PM
Old Spice has released its latest batch of wacky ads—tagline: "Smell as great as nature is" / hashtag: #naturefacts—as you can watch below.
The ads are promoting the new Fresher collection, which bears back-to-nature names such as Nest, Log, Roar, Woods and (evoking a more tropical forest) Coconut.
Old Spice brand director John Sebastian describes the desired effect on the Old Spice customer in a press release: Continue reading...
week in review
Posted by Michael Waltzer on December 9, 2011 04:30 PM
Our most-read blog posts of the week includes Coca-Cola Pulling their White Can to Old Spice's MANta Claus and more:
#1 Bad News, Bears: Coke Pulls Back on White Cans in Holiday Campaign to Save Polar Bear [Updated]
#2 "Halal Whisky" Brand ArKay Launches
#3 Old Spice Man Isaiah Mustafa is Back as MANta Claus
#4 Starbucks Expands Alcohol-Serving Locations
#5 New NYC Apple Store at Grand Central Terminal Raises Eyebrows
#6 Apple Loses iPad Trademark in China
#7 At the Movies: The Greatest Reverse Product Placements Of All Time
#8 Google Beats Facebook in User Engagement ... on Facebook
#9 Valentino Opens 3D Virtual Museum
#10 The Girl With the Dragon Tattoo Throws the Book at Apple and Uses a Sony Vaio
Posted by Sara Zucker on February 3, 2010 07:31 AM
Shoppers spend less, Visa earnings are poor. [Daily Finance]
Abercrombie & Fitch debates a rebrand after sales plummet. [WSJ]
St. Pauli girl kept on thanks to extensive beer knowledge. [BrandFreak]
Visa debuts a 3D display in NYC's Grand Central. [Adweek]
New toy Paper Jamz, created by WowWee, are 1-inch thick. [CNN Money]
Airbus becomes Beoing's newest competition. [Business Week]Continue reading...