Is Old Spice Lost in the Woods With #NatureFacts Fresher Campaign?

Posted by Shirley Brady on February 5, 2015 12:39 PM

Old Spice Nature Facts

Old Spice has released its latest batch of wacky ads—tagline: "Smell as great as nature is" / hashtag: #naturefacts—as you can watch below.

The ads are promoting the new Fresher collection, which bears back-to-nature names such as Nest, Log, Roar, Woods and (evoking a more tropical forest) Coconut.

Old Spice brand director John Sebastian describes the desired effect on the Old Spice customer in a press release: Continue reading...

week in review

Top 10 Stories of the Week: From Coca-Cola Pulling their White Can to Old Spice's MANta Claus

Posted by Michael Waltzer on December 9, 2011 04:30 PM

Our most-read blog posts of the week includes Coca-Cola Pulling their White Can to Old Spice's MANta Claus and more:

#1 Bad News, Bears: Coke Pulls Back on White Cans in Holiday Campaign to Save Polar Bear [Updated]

#2 "Halal Whisky" Brand ArKay Launches

#3 Old Spice Man Isaiah Mustafa is Back as MANta Claus

#4 Starbucks Expands Alcohol-Serving Locations

#5 New NYC Apple Store at Grand Central Terminal Raises Eyebrows

#6 Apple Loses iPad Trademark in China

#7 At the Movies: The Greatest Reverse Product Placements Of All Time

#8 Google Beats Facebook in User Engagement ... on Facebook

#9 Valentino Opens 3D Virtual Museum

#10 The Girl With the Dragon Tattoo Throws the Book at Apple and Uses a Sony Vaio

brand news

Headline Roundup: Buy More, Spend Less

Posted by Sara Zucker on February 3, 2010 07:31 AM

Shoppers spend less, Visa earnings are poor. [Daily Finance]

Abercrombie & Fitch debates a rebrand after sales plummet. [WSJ]

St. Pauli girl kept on thanks to extensive beer knowledge. [BrandFreak]

Visa debuts a 3D display in NYC's Grand Central. [Adweek]

New toy Paper Jamz, created by WowWee, are 1-inch thick. [CNN Money]

Airbus becomes Beoing's newest competition. [Business Week]Continue reading...

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