Posted by Dale Buss on April 2, 2012 01:01 PM
Chrysler brand is getting all the buzz. Fiat is receiving credit for a bit of a comeback after its unimpressive re-launch in the U.S. market last year. And Dodge will benefit from the new Dodge Dart later this year.
So what is the Jeep brand doing for Chrysler Group these days?
Bringing home the bacon, and the Facebook fans (2 million and counting, thanks to such outreach as the recent contest that led to the Altitude model name). And serving as the leading ambassador for the Fiat-owned company as CEO Sergio Marchionne pursues his strategy of exporting U.S.-made vehicles around the world — and establishing some new manufacturing posts for the company abroad as well.Continue reading...
Posted by Dale Buss on November 8, 2011 11:31 AM
Jeep may be hot with gamers right now after the simultaneous release of the new Call of Duty: Modern Warfare 3 special edition of its Wrangler (tagline: "The toughest vehicle in the world. Any world.") with the actual new Call of Duty game, which went on sale at midnight last night.
But its Call of Duty tie-in is far from the only thing that the brand has going for it these days. Not only has Jeep led a recent climb in quality rankings for Chrysler Group but its vehicle line-up also is plowing the way for the company in its strong 2011 sales comeback.
When Fiat took over Chrysler in 2009, the new team recognized the inherent value in the Jeep brand — an iconic marque whose origins go all the way back to the military jeeps of World War II and whose history includes introduction of the Jeep model that would launch the modern American sport-utility vehicle market about 20 years ago, the Grand Cherokee.Continue reading...
Posted by Abe Sauer on February 7, 2011 10:00 AM
Chrysler's new commercial "What ever happened to style" is an elegant, moody, brand history-evoking work of impressive creativity, vision and message. Bravo, Chrysler. News of your death certainly has been greatly exaggerated.
Of course, we like this commercial because it's a handsome Frankenstein assembled from a number of other commercials we like. Continue reading...
detroit auto show
Posted by Dale Buss on January 11, 2011 01:34 PM
He’s much softer-spoken, but Sergio Marchionne’s ability to draw and hold auto-industry crowds is increasingly reminiscent of another Chrysler CEO of Italian descent.
That’s where the similarities end between the Fiat – and now Chrysler – chief Marchionne and Lee Iacocca, Chrysler’s most famous CEO.Continue reading...
Posted by Barry Silverstein on July 5, 2010 02:00 PM
Fiat, the Italian car-maker that controls Chrysler, is banking on the 2011 Jeep Grand Cherokee to revive Jeep sales that have taken a nose dive in recent years.
Last year, Jeep's sales dipped to about 230,000, down from over 550,000 at its peak ten years earlier, according to Bloomberg Businessweek. But Fiat is pinning its hopes on the 2011 Jeep Grand Cherokee, which just started arriving in showrooms and is being featured in a new campaign with the tagline, "The things we make, make us."
This isn't your grandfather's Jeep, by any means.Continue reading...
Posted by Shirley Brady on June 21, 2010 08:00 AM
Comcast-NBC deal raises concerns in the U.S.
Facebook looks to boost ads; 500 million user benchmark tipped in new movie marketing?
Jeep "slowly" relaunches the Grand Jerokee.
Tiger Woods' lost endorsements cost IMG $4.6 million last year, according to CNBC.
Toshiba enters e-reader fray.
Toy Story 3 tops box office in biggest opening weekend for Disney Pixar.Continue reading...
start your engines
Posted by Shirley Brady on June 10, 2010 05:31 PM
The 2011 Jeep Grand Cherokee spot, which will start running on U.S. TV networks tomorrow, also unveils a new tagline — "The Things We Make, Make Us" — that shows that this is as much of an image campaign for the entire brand as it is a promotion for the new Cherokee.
Coming as it does on the heels of a massive recall this week, the tagline aims to evoke the brand's pride in its craftsmanship and heritage — hence the spot's "Manifesto" moniker.
Michael Manley, the Chrysler-owned brand's president and CEO, comments in a blog post today: "This isn’t a vague mission statement; it’s a guiding philosophy of the Jeep brand that we have put into practice."
Take a look and let us know if you think it achieves that lofty goal.