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celebrity brandmatch

That Escalated Quickly: Dodge Deploys 'Anchorman' Will Ferrell for Dual Promo

Posted by Abe Sauer on October 8, 2013 11:02 AM

There may be no automotive brand that's doing a better job of marrying entertainment and marketing than Dodge.

And if there is a Hollywood A-lister who's doing a better job endorsing products while avoiding the stigma of being a walking billboard than Will Ferrell, we don't know who it is. So it almost seems inevitable that they would end up together.

Coming off an extraordinary coup that saw the Dodge Charger (aka the "Bravado Buffalo") play a major role in the blockbuster new video game Grand Theft Auto 5, Dodge has released a cross-platform campaign featuring Will Ferrell that ties into the upcoming release of Anchorman 2.Continue reading...


The Week in China: Coke Gets Bieber Fever, Gold iPhone Decals, General Tsao Arrives and more

Posted by Abe Sauer on October 4, 2013 12:39 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This (National Day holiday) week: Andy Lau is everywhere… how to fake a gold iPhone… Adidas sells more freedom… Shanghai Free Trade Zone from a kid's POV… Volvo booms… hybrids bust… General Tsao comes to Shanghai… China Open turns 10… 7-Eleven is the new Radio Shack… and more.Continue reading...

games people play

Grand Theft Auto Steals the Show with Record-Breaking Sales of New Game

Posted by Mark J. Miller on September 19, 2013 05:41 PM

Read it and weep, Pac-Man. Grand Theft Auto V has officially broken sales records for every other video game ever created, pulling in more than $800 million in the first 24 hours that it was on sale. That’s more than the annual gross domestic product of resort island nation St. Kitts, according to the World Bank.

That far surpasses the $500 million brought in on the first sales day of Activision's “Call of Duty: Black Ops II” last November, which was the previous record-holder. As it seems, Take-Two Interactive, the creators of GTA, will bring in more than $1 billion in sales just in the first few weeks of the new game's release, which reportedly only cost between $200 million to $250 million to develop, according to Reuters.Continue reading...

product placement

Dodge Gets Fast and Furious: How Film Rebuilt a Classic Car Brand

Posted by Abe Sauer on May 9, 2013 12:35 PM

A staggering 33-million-plus likes can be found at The Fast and Furious 6 Facebook page. By comparison, Iron Man 3's page has fewer than half of that. Star Trek: Into Darkness? Just 2.7 million. The much anticipated Superman reboot Man of Steel comes in with just 621,000. The Fast and Furious franchise isn't just a blockbuster, money-generating film series—its a lifestyle franchise. It's the perfect marriage of big balls, small bikinis, bad guys with good hearts and, most importantly, automobile porn. It is, in no understated terms, America's id.

Dodge is once again partnering with that id, continuing what might be one of the most successful product placement partnerships in film history. This time Dodge is hoping to rub some Furious id off on its Dart and Challenger models. And it might. But Fast and Furious will always be about the Charger.Continue reading...

games people play

Grand Theft Auto Celebrates 10 Years with Tablet Version

Posted by Michael Waltzer on October 20, 2011 05:27 PM

Guns. Cars. Explosions. Heat. That just about sums up Rockstar Games' Grand Theft Auto III, which is being released on Saturday. What's so special about this version is that it's a 10th anniversary edition — and bring Grand Theft Auto to iPad and Android-based tablets.Continue reading...


Dodge Charger's Hard Charge Into Product Placement

Posted by Abe Sauer on March 30, 2011 10:00 AM

It seems that every time we turn around lately we're seeing Chrysler product placement.

But forget the inert Chrysler placement in the Rebecca Black video Friday. A whole different viral video with Chrysler placement is proving to be a tremendous, and perfectly timed, bit of publicity for the brand. And it didn't cost the brand a dime. Continue reading...

games people play

Rockstar Games Builds Buzz for L.A. Noire

Posted by Shirley Brady on January 26, 2011 02:00 PM

Rockstar Games, best known for Grand Theft Auto, has confirmed a release date for its crime thriller L.A. Noire: May 17th in North America (May 20th in Europe) for the Xbox 360 and PlayStation 3 title. The better-than-most-movies-trailer is above.

brand extensions

The High-Low Genius of Karl Lagerfeld Comes to Macy's

Posted by Ana Terzi on December 2, 2010 02:30 PM

He's got a "contract for life" at Chanel, but that hasn't stopped haute designer Karl Lagerfeld from extending his personal brand to Orrefors crystal, not to mention his image to become a videogame character and a silhouette on Coca-Cola bottles. A talented photographer, he also just shot the latest (risque) calendar for Pirelli.

And he's so well-established beyond fashion, a fake Twitter account of supposed Kaiser Karl musings boasts more than 300,000 followers.

Now the designer is going truly "masstige" with his latest venture: designing a capsule collection for Macy’s.Continue reading...

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